System and method for monitoring user behavior with regard to interactive rich-media content
First Claim
1. A method comprising:
- enabling selection of interactivity control points of interest in media content;
forwarding identification of at least one interactivity control point of interest to a wrapper generator; and
attaching at least one script into the media content to monitor the at least one interactivity control point of interest when the media content is executed.
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Accused Products
Abstract
A method comprising enabling selection of interactivity control points of interest in media content; forwarding identification of at least one interactivity control point of interest to a wrapper generator; and attaching at least one script to the media content to monitor the at least one interactivity control point of interest when the media content is executed. The interactivity control points may include clickable points and mouse movement. The media content may include Flash media. The at least one script may be capable of monitoring all instances of consumer interaction with the interactivity control points occurring during media content playback. The method may also comprise generating configuration data for configuring the script to monitor only a portion of the instances of the consumer interaction with the interactivity control points occurring during media content playback.
160 Citations
21 Claims
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1. A method comprising:
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enabling selection of interactivity control points of interest in media content;
forwarding identification of at least one interactivity control point of interest to a wrapper generator; and
attaching at least one script into the media content to monitor the at least one interactivity control point of interest when the media content is executed. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system comprising:
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a selector for enabling selection of interactivity control points of interest in media content;
a data management module for forwarding identification of at least one interactivity control point of interest to a wrapper generator; and
a wrapper generator for attaching at least one script to the media content to monitor the at least one interactivity control point of interest when the media content is executed. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method comprising:
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receiving media content having at least one attached script capable of monitoring interactivity control points;
obtaining configuration data identifying which interactivity control points to monitor;
configuring the script to monitor at least one interactivity control point in accordance with the configuration data; and
executing the media content and the configured script. - View Dependent Claims (14, 15, 16)
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17. A system comprising:
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media content having at least one attached script capable of monitoring interactivity control points;
configuration data identifying which interactivity control points to monitor, the attached script including address information for identifying the configuration data; and
a browser for downloading the media content and the configuration data and for executing the media content and the attached script, the execution of the attached script dynamically configuring the script to monitor at least one interactivity control point. - View Dependent Claims (18, 19, 20, 21)
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Specification