System and method for directing attention to web site content

• US 20070266311A1
• Filed: 02/27/2007
• Published: 11/15/2007
• Est. Priority Date: 05/12/2006
• Status: Active Grant

• Current Assignee: WW Grainger Incorporated
• Original Assignee: WW Grainger Incorporated
• Inventors: Westphal, Geoffry A.
• Granted Patent: US 7,873,725 B2
• Time in Patent Office: Days
• US Class Current: 715/700
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Attention of a user is direct to content offered via a Web site by monitoring interactions of a user with a currently displayed Web site page to determine if the user has indicated a desire to exit from the currently displayed Web site page. When it is determined that the user has indicated a desire to exit from the currently displayed Web site page, the Web site page is automatically caused to be scrolled to thereby cause a display, for a predetermined period of time, of content that is located in a portion of the Web site page that is not currently being viewed by the user.

Claims

1. A method for directing attention of a user to content offered via a Web site, comprising:

monitoring interactions of a user with a currently displayed Web site page;

determining from the monitored interactions that the user indicates a desire to exit from the currently displayed Web site page; and

when it is determined from the monitored interactions that the user has indicated a desire to exit from the currently displayed Web site page, automatically causing the Web site page to be scrolled to thereby cause a display, for a predetermined period of time, of content that is located in a portion of the Web site page that is not currently being viewed by the user.

2. The method as recited in claim 1, wherein the Web site page is automatically scrolled vertically.

3. The method as recited in claim 1, wherein the Web site page is automatically scrolled horizontally.

4. The method as recited in claim 1, comprising allowing a user to inhibit automatic scrolling of the Web site page.

5. The method as recited in claim 1, wherein the user indicates a desire to exit from the currently displayed Web site page by activating a link to a further Web site page.

6. A computer readable media having encoded instructions executable by a computer stored thereon for directing attention of a user to content offered via a Web site, the instructions performing steps comprising:

monitoring interactions of a user with a currently displayed Web site page;

determining from the monitored interactions that the user indicates a desire to exit from the currently displayed Web site page; and

when it is determined from the monitored interactions that the user has indicated a desire to exit from the currently displayed Web site page, automatically causing the Web site page to be scrolled to thereby cause a display, for a predetermined period of time, of content that is located in a portion of the Web site page that is not currently being viewed by the user.

7. The computer readable media as recited in claim 6, wherein the Web site page is automatically scrolled vertically.

8. The computer readable media as recited in claim 6, wherein the Web site page is automatically scrolled horizontally.

9. The computer readable media as recited in claim 6, wherein the instruction provide a means for a user to inhibit automatic scrolling of the Web site page.

10. The computer readable media as recited in claim 6, wherein the user indicates a desire to exit from the currently displayed Web site page by activating a link to a further Web site page.