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METHODS AND APPARATUS FOR USING LOCATION INFORMATION TO MANAGE SPILLOVER IN AN AUDIENCE MONITORING SYSTEM

  • US 20070266395A1
  • Filed: 03/27/2007
  • Published: 11/15/2007
  • Est. Priority Date: 09/27/2004
  • Status: Active Grant
First Claim
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1. A method to determine the location of an audience member to generate media monitoring information, comprising:

  • receiving a portable metering device signal via a first sensor located in a first location and a second sensor located in a second location;

    associating first location information with receiving the portable metering device signal via the first sensor and second location information with receiving the portable metering device signal via the second sensor; and

    generating media monitoring information based on one of the first location information or the second location information.

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