METHOD AND SYSTEM FOR RECOMMENDING MEDIA CONTENT TO A USER OF A MOBILE RADIO TERMINAL

• US 20070269787A1
• Filed: 04/24/2006
• Published: 11/22/2007
• Est. Priority Date: 04/24/2006
• Status: Abandoned Application

• Current Assignee: Sony Ericsson Mobile Communications USA Incorporated (Sony Group Corp.)
• Original Assignee: Sony Ericsson Mobile Communications USA Incorporated (Sony Group Corp.)
• Inventors: Cronstrom, David
• Application Number:
  US11/379,831
• Publication Number:
  US 20070269787A1
• Time in Patent Office: Days
• US Class Current: 434/350
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of making a user specific media content recommendation to a user of a mobile radio terminal that is configured to receive media content. The media content is made available by a media content provider to plural mobile radio terminals. Content selection behavior of a group of content consumers for the media content using respective mobile radio terminals is monitored to build a database of content selection patterns. Content selection behavior of the user is monitored to establish a user content selection pattern. The user content selection pattern is matched to a content selection pattern from the database of content selection patterns to generate the user specific media content recommendation from the matched content selection pattern. The content recommendation identifies content selected by content consumers associated with the matched content selection pattern.

Claims

1. A method of making a user specific media content recommendation to a user of a mobile radio terminal that is configured to receive media content, the media content made available by a media content provider to plural mobile radio terminals, comprising:

monitoring content selection behavior of a group of content consumers for the media content using respective mobile radio terminals, and building a database of content selection patterns;

monitoring content selection behavior of the user and establishing a user content selection pattern; and

matching the user content selection pattern to a content selection pattern from the database of content selection patterns, and generating the user specific media content recommendation from the matched content selection pattern, wherein the content recommendation identifies content selected by content consumers associated with the matched content selection pattern.

2. The method of claim 1, further comprising transmitting the content recommendation to the mobile radio terminal of the user.

3. The method of claim 1, wherein the media content is mobile television channels and the monitoring of user and group content selection behavior monitors channel viewing choices.

4. The method of claim 1, wherein building the database places each content selection into one of a predetermined set of content categories and each content selection pattern is indicative of one or more categories frequently selected by a subgroup of content consumers.

5. The method of claim 4, wherein the recommendation identifies an alternative content for content selected by the user and the alternative is categorized in the same category as the content selected by the user.

6. The method of claim 4, wherein the recommendation identifies content from a category different than a category for content selected by the user.

7. The method of claim 1, wherein the mobile radio terminal of the user is a mobile telephone.

8. The method of claim 7, wherein the mobile telephone includes an IP datacast compatible receiver.

9. The method of claim 1, wherein the matching includes matching the user content selection pattern to a content selection pattern associated with media consumers having at one of a demographic profile, a market segment profile, a connection type or a device type that overlaps with a corresponding demographic profile, market segment profile, connection type or device type of the user.

10. A program stored on a machine usable medium for making a user specific media content recommendation to a user of a mobile radio terminal that is configured to receive media content, the media content made available by a media content provider to plural mobile radio terminals, the program comprising executable logic to:

monitor content selection behavior of a group of content consumers for the media content using respective mobile radio terminals, and build a database of content selection patterns;

monitor content selection behavior of the user and establish a user content selection pattern; and

match the user content selection pattern to a content selection pattern from the database of content selection patterns, and generate the user specific media content recommendation from the matched content selection pattern, wherein the content recommendation identifies content selected by content consumers associated with the matched content selection pattern.

11. The program of claim 10, further comprising logic to transmit the content recommendation to the mobile radio terminal of the user.

12. The program of claim 10, wherein the media content is mobile television channels and the logic to monitor user and group content selection behavior monitors channel viewing choices.

13. The program of claim 10, wherein the logic to build the database places each content selection into one of a predetermined set of content categories and each content selection pattern is indicative of one or more categories frequently selected by a subgroup of content consumers.

14. The program of claim 13, wherein the recommendation identifies an alternative content for content selected by the user and the alternative is categorized in the same category as the content selected by the user.

15. The program of claim 13, wherein the recommendation identifies content from a category different than a category for content selected by the user.

16. The program of claim 10, wherein the mobile radio terminal of the user is a mobile telephone.

17. The program of claim 10, wherein the matching logic matches the user content selection pattern to a content selection pattern associated with media consumers having at least one of a demographic profile, a market segment profile, a connection type or a device type that overlaps with a corresponding demographic profile, market segment profile, connection type or device type of the user.

18. A server configured to make a user specific media content recommendation to a user of a mobile radio terminal that is configured to receive media content, the media content made available by a media content provider to plural mobile radio terminals, the server comprising a processor that executes logic to:

monitor content selection behavior of a group of content consumers for the media content using respective mobile radio terminals, and build a database of content selection patterns;

monitor content selection behavior of the user and establish a user content selection pattern; and

match the user content selection pattern to a content selection pattern from the database of content selection patterns, and generate the user specific media content recommendation from the matched content selection pattern, wherein the content recommendation identifies content selected by content consumers associated with the matched content selection pattern.

19. The server of claim 18, wherein the media content is mobile television channels and the logic to monitor user and group content selection behavior monitors channel viewing choices.

20. The server of claim 18, wherein the logic to build the database places each content selection into one of a predetermined set of content categories and each content selection pattern is indicative of one or more categories frequently selected by a subgroup of content consumers.