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Auctioning of message delivery opportunities in a location-based services system

  • US 20070270132A1
  • Filed: 05/19/2006
  • Published: 11/22/2007
  • Est. Priority Date: 05/19/2006
  • Status: Active Grant
First Claim
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1. A method of providing location-based services, the method comprising the steps of:

  • obtaining profile information for users associated with respective mobile user devices associated with a wireless network;

    permitting one or more interested parties to bid on available opportunities for delivery of messages to said mobile user devices; and

    controlling delivery of at least one message to a given one of the mobile user devices based on the profile information and at least one received bid for a corresponding message delivery opportunity.

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