Systems and methods to connect customers and marketers

• US 20070271110A1
• Filed: 08/15/2006
• Published: 11/22/2007
• Est. Priority Date: 05/22/2006
• Status: Abandoned Application

• Current Assignee: YellowPages.com LLC (Mudrick Capital Management LP)
• Original Assignee: UTBK, Inc.
• Inventors: Van Der Linden, Sean, Faber, Scott, Hirson, Ron, Altberg, Ebbc
• Application Number:
  US11/505,053
• Publication Number:
  US 20070271110A1
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and systems for identifying, compensating and communicating with persons who have knowledge of, interest in, or experience with, products and/or services provided by an advertiser or marketer. One embodiment includes registering a plurality of customers who are interested in one or more products and services in a plurality of categories; providing information to one or more marketers to identify one or more of the customers having matching interest in the one or more products and services; and providing one or more communication channels to facilitate communications between one or more marketers and the one or more of the customers having matching interest in the one or more products and services.

Claims

1. A method, comprising:

registering a plurality of customers who are interested in one or more products and services in a plurality of categories;

providing information to one or more marketers to identify one or more of the customers having matching interest in the one or more products and services; and

providing one or more communication channels to facilitate communications between one or more marketers and the one or more of the customers having matching interest in the one or more products and services.

2. The method of claim 1, wherein said registering the plurality of customers comprises:

registering a customer with one or more criteria for marketers as a pre-condition for the customer being contacted.

3. The method of claim 2, wherein the one or more criteria include a time limit for initiation of contact.

4. The method of claim 2, wherein the one or more criteria include a compensation request for engaging in communication with marketers.

5. The method of claim 2, wherein the one or more criteria include a schedule within which initiation of real time communication contact with the customer is to be limited to.

6. The method of claim 2, wherein the one or more criteria include a requirement according to a rating indicator of marketers based on customer feedbacks.

7. The method of claim 2, wherein the one or more criteria include a requirement based on statistical data on prior communications with customers.

8. The method of claim 4, wherein the compensation is based on a time duration of a communication session.

9. The method of claim 4, wherein the compensation is based on initiation of a communication session.

10. The method of claim 2, wherein the one or more criteria include a request for a discount off a product or service marketed.

11. The method of claim 1, wherein said providing the information to the one or more marketers comprises:

notifying a marketer in response to one of the customers registering interest in one or more products and services matching one or more selecting criteria of the marketer.

12. The method of claim 11, wherein said notifying comprises notifying the marketer via email, short message service (SMS) message, voice mail, instant messaging, or telephone call.

13. The method of claim 1, said providing the information to the one or more marketers comprises:

providing the information in response to a search request from the one or more marketers.

14. The method of claim 1, wherein the one or more communication channels comprise at least one of a telephone connection, an instant messaging connection, a video conference connection, a multi-media connection, email, voice mail, and text message.

15. The method of claim 1, further comprising at least one of:

prompting a customer to rate a marketer; and

prompting a marketer to rate a customer.

16. The method of claim 1, wherein said providing one or more communication channels comprises:

delivering an advertisement to the one or more of the customers on behalf of a marketer, the advertisement including a communication reference usable to request a real time communication connection with the marketer.

17. The method of claim 1, wherein said providing information to the one or more marketers comprises:

providing one or more communication references corresponding to the one or more of the customers, the one or more communication references usable to request real time communication connections to the one or more of the customers.

18. The method of claim 17, wherein said providing one or more communication channels comprises:

communicating with a customer using a first communication channel;

communicating with a marketer using a second communication channel separate from the first communication channel; and

relaying communications between the first and second communication channels to facilitate communications between the customer and the marketer.

19. A machine readable media embodying instructions, the instructions causing a machine to perform a method, the method comprising:

registering a plurality of customers who are interested in one or more products and services in a plurality of categories;

providing information to one or more marketers to identify one or more of the customers having matching interest in the one or more products and services; and

providing one or more communication channels to facilitate communications between one or more marketers and the one or more of the customers having matching interest in the one or more products and services.

20. A data processing system, comprising:

means for registering a plurality of customers who are interested in one or more products and services in a plurality of categories;

means for providing information to one or more marketers to identify one or more of the customers having matching interest in the one or more products and services; and

means for providing one or more communication channels to facilitate communications between one or more marketers and the one or more of the customers having matching interest in the one or more products and services.