Method for pricing advertising on the internet
First Claim
1. A method for determining a price for an advertiser to place an advertisement on an Internet web page, the method comprised of:
- providing a first database containing pricing information;
providing a second database containing audience information;
providing a third database containing advertisement information;
requesting pricing information from the first database;
identifying a target audience using information in the second database;
defining advertisement characteristics using information in the third database; and
calculating a price for the advertisement based on the target audience and the characteristics of the advertisement.
1 Assignment
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Accused Products
Abstract
A method for determining a price charged to an advertiser to place a geographically targeted advertisement on an Internet web page or other remote area computer network is disclosed. The method involves the use of multiple databases containing pricing information; audience information, and advertisement information. An advertiser pricing information from a first database, identifies a target audience using information in a second database, defines the characteristics of the advertisement using information in a third database, and calculates a price for the advertisement based on the target audience and the characteristics of the advertisement. A method for allocating the time and day an advertisement appears based on an auction system is also disclosed.
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Citations
25 Claims
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1. A method for determining a price for an advertiser to place an advertisement on an Internet web page, the method comprised of:
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providing a first database containing pricing information; providing a second database containing audience information; providing a third database containing advertisement information; requesting pricing information from the first database; identifying a target audience using information in the second database; defining advertisement characteristics using information in the third database; and calculating a price for the advertisement based on the target audience and the characteristics of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method for allocating advertising space on a web page to a plurality of advertisements, the method comprised of:
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defining a geographical area in which one of the plurality of advertisement will appear; selecting at least one day of a week in which one of the plurality of advertisement will appear; choosing a block of time during the at least one day in which one of the plurality of advertisement will appear; identifying a maximum price per “
click”
or impression that each one of the plurality of advertisements will pay; andsetting a maximum price value of an advertising campaign in which the advertisement will appear. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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Specification