Systems and methods to connect marketing participants and marketers

• US 20070271138A1
• Filed: 08/15/2006
• Published: 11/22/2007
• Est. Priority Date: 05/22/2006
• Status: Abandoned Application

• Current Assignee: YellowPages.com LLC (Mudrick Capital Management LP)
• Original Assignee: UTBK, Inc.
• Inventors: Van Der Linden, Sean, Altberg, Ebbe, Faber, Scott, Hirson, Ron
• Application Number:
  US11/504,838
• Publication Number:
  US 20070271138A1
• Time in Patent Office: Days
• US Class Current: 705/14.560
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods and systems for identifying, compensating and communicating with persons who have knowledge of, interest in, or experience with, products and/or services provided by an advertiser or marketer. In one aspect, a system includes a server to receive and maintain user information, including contact information and specified categories of products that are of interest to the user. In addition, the system enables an advertiser to search the user information to identify users who have expressed an interest in a particular category of product. Moreover, the system facilitates establishing connections between advertisers, and customers, while tracking the length of such a connection.

Claims

1. A method, comprising:

maintaining user information of a plurality of users, the user information comprising contact information of corresponding one of the plurality of users; and

presenting to an advertiser a representation of one or more users selected from the plurality of users in response to a request for a particular set of interested users, the representation comprising information to request a server to establish a connection between the advertiser and a selected user of the one or more users using contact information of the selected user in a way without revealing the contact information of the selected user to the advertiser.

2. The method of claim 1, wherein the connection between the advertiser and a selected user comprises a real time communication connection.

3. The method of claim 2, wherein the real time communication connection comprises a telephonic connection.

4. The method of claim 1, further comprising:

registering the plurality of users as being interested in communication connections established to advertisement information.

5. The method of claim 1, wherein the user information includes information indicating one or more areas of advertisement information of interest specifically to the selected user and the contact information of the selected user.

6. The method of claim 1, wherein contact information is usable to connect to the selected user without going through the server;

and the contact information comprises a telephone number or a user identification of a Voice over Internet Protocol (VOIP) system.

7. The method of claim 1, further comprising:

receiving the request from the advertiser for the particular set of interested users; and

selecting the one or more users from the plurality of users according to the request from the advertisement information provider.

8. The method of claim 7, wherein the request includes a specification of at least one requirement of the particular set of interested users;

and the at least one requirement includes one of;

experience with a category of products;

interest in a category of products;

price range for fees to be paid to a user for receiving an advertisement; and

availability of a user to receive an advertisement during a specified time period.

9. The method of claim 7, wherein said selecting the one or more users comprising:

selecting the one or more users based at least on availability information of the plurality of users, the availability information being received from the plurality of users, and the availability information individually indicating whether each of the plurality of users is available to engage in real time communication over a connection with the advertiser.

10. The method of claim 7, wherein the representation of the one or more users includes availability information of the plurality of users, the availability information being received from the plurality of users, and the availability information individually indicating whether each of the plurality of users is available to engage in real time communication over a connection with the advertiser.

11. The method of claim 7, wherein the representation of the one or more users comprises a price bid of the selected user who is to be compensated according to the price bid to listen to an advertisement provided by the advertiser over a telephonic connection.

12. The method of claim 11, further comprising:

paying the selected user a fee according to the price bid and a time duration of an advertisement.

13. The method of claim 12, wherein the advertisement is pre-recorded prior to the telephonic connection;

and the advertisement is played back to the selected user over the telephonic connection.

14. The method of claim 11, further comprising:

transferring an amount of funds to an account of the selected user from an account of the information provider according to the price bid.

15. The method of claim 1, further comprising:

receiving a request from the advertiser to select the selected user from the one or more users for real time communication; and

connecting the advertiser to the selected user.

16. The method of claim 15, wherein said connecting comprises:

establishing a first connection to the selected user and a second connection to the advertiser;

joining the first connection and the second connection to connect the advertiser and the user.

17. The method of claim 16;

wherein the first connection and the second connection are initiated through a Voice over Internet Protocol (VOIP) system.

18. A machine readable media embodying instructions, the instructions causing a machine to perform a method, the method comprising:

maintaining user information of a plurality of users, the user information comprising contact information of corresponding one of the plurality of users; and

presenting to an advertiser a representation of one or more users selected from the plurality of users in response to a request for a particular set of interested users, the representation comprising information to request a server to establish a connection between the advertiser and a selected user of the one or more users using contact information of the selected user in a way without revealing the contact information of the selected user to the advertiser.

19. A data processing system, comprising:

means for maintaining user information of a plurality of users, the user information comprising contact information of corresponding one of the plurality of users; and

means for presenting to an advertiser a representation of one or more users selected from the plurality of users in response to a request for a particular set of interested users, the representation comprising information to request a server to establish a connection between the advertiser and a selected user of the one or more users using contact information of the selected user in a way without revealing the contact information of the selected user to the advertiser.

20. A method, comprising:

registering a plurality of users to maintain user information indicating;

areas of advertisement information that are of interest to corresponding ones of the plurality of users;

price bids of the plurality of users, the plurality of users to be compensated according to the price bids for absorbing advertisements;

availability of the plurality of users to be connected to via telephonic connections to receive advertisements;

product usage experiences of the plurality of users in related areas of advertisement information of interest to corresponding ones of the plurality of users; and

telephonic contact information of corresponding ones of the plurality of users;

receiving from an advertiser a request for a particular set of interested users;

selecting one or more users from the plurality of users according to the request and the user information;

presenting to an advertiser a representation of one or more users selected from the plurality of users in response to a request for a particular set of interested users, the representation comprising information to request a server to establish a connection;

receiving from the advertiser a request for a connection between the advertiser and a selected user of the one or more users;

establishing a first telephonic connection to the selected user using telephonic contact information of the selected user;

establishing a second telephonic connection to the advertiser;

joining the first telephonic connection and the second telephonic connection to connect the advertiser and the user; and

paying the selected user a fee according to a price bid of the selected user.