Method of Advertising
First Claim
1. A method of advertising to a plurality of consumers for the benefit of a plurality of merchants, such method comprising:
- providing a database searchable by the plurality of consumers of respective products and/or services offered by each of the plurality of merchants;
providing a respective discount card to each of the plurality of consumers;
upon presentation of the discount card by a consumer of the plurality of consumers to a merchant of the plurality of merchants, providing a discount for purchases of products and/or services made by the consumer from the merchant; and
periodically sending a respective record of discounts received by each of the plurality of consumers to the consumer.
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Accused Products
Abstract
A method and apparatus for advertising to a plurality of consumers for the benefit of a plurality of merchants. The method includes the steps of providing a database searchable by the plurality of consumers of respective products and/or services offered by each of the plurality of merchants, providing a respective discount card to each of the plurality of consumers, upon presentation of the discount card by a consumer of the plurality of consumers to a merchant of the plurality of merchants, providing a discount for purchases of products and/or services made by the consumer from the merchant and periodically sending a respective record of discounts received by each of the plurality of consumers to the consumer.
11 Citations
30 Claims
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1. A method of advertising to a plurality of consumers for the benefit of a plurality of merchants, such method comprising:
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providing a database searchable by the plurality of consumers of respective products and/or services offered by each of the plurality of merchants;
providing a respective discount card to each of the plurality of consumers;
upon presentation of the discount card by a consumer of the plurality of consumers to a merchant of the plurality of merchants, providing a discount for purchases of products and/or services made by the consumer from the merchant; and
periodically sending a respective record of discounts received by each of the plurality of consumers to the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus for advertising to a plurality of consumers for the benefit of a plurality of merchants, such apparatus comprising:
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means for providing a database searchable by the plurality of consumers of respective products and/or services offered by each of the plurality of merchants;
a respective discount card provided to each of the plurality of consumers;
means, upon presentation of the discount card by a consumer of the plurality of consumers to a merchant of the plurality of merchants, for providing a discount for purchases of products and/or services made by the consumer from the merchant; and
means for periodically sending a respective record of discounts received by each of the plurality of consumers to the consumer. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. An apparatus for advertising to a plurality of consumers for the benefit of a plurality of merchants, such apparatus comprising:
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a database searchable by the plurality of consumers of respective products and/or services offered by each of the plurality of merchants;
a respective discount card provided to each of the plurality of consumers;
a merchant of the plurality of merchants that provides a discount for purchases of products and/or services made by the consumer from the merchant upon presentation of the discount card by a consumer of the plurality of consumers; and
a report processor that periodically sends a respective record of discounts received by each of the plurality of consumers to the consumer. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification