System and Method For Improving the Search Visibility of a Web Page

• US 20070271238A1
• Filed: 12/22/2006
• Published: 11/22/2007
• Est. Priority Date: 05/17/2006
• Status: Abandoned Application

• Current Assignee: iCrossing, Inc. (The Hearst Corporation)
• Original Assignee: iCrossing, Inc. (The Hearst Corporation)
• Inventors: Ramamrutham, Narayanan, Grover, Guljot, Wasson, Anthony James, Webster, Jeffrey, Kurtz, Todd
• Application Number:
  US11/615,330
• Publication Number:
  US 20070271238A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

A system and method for updating a web page to improve search visibility. In one aspect, a web page is updated by refreshing the web page using values obtained from a database, wherein the values have been selected to improve the search visibility of the web page. The values may be search engine optimized HTML code delivered to a web server from an external database server. In another aspect, a request is received for a web page, and in response to the request, an alternate web page is sent. The alternative web page corresponds to the requested web page, but further has content (e.g., search-optimized meta data) to improve the search visibility of the requested web page.

Claims

1. A method comprising updating a web page by refreshing at least a portion of the web page using values obtained from a database, wherein the values have been selected to improve the search visibility of the web page.

2. The method of claim 1 further comprising determining, prior to updating the web page, the type of device requesting the web page;

and wherein updating the web page comprises selecting the values from the database based on the type of device requesting the web page.

3. The method of claim 2 wherein the device is a cellular phone or a personal computer.

4. The method of claim 1 further comprising inserting one or more tags into the web page, and wherein the updating of the web page comprises providing a corresponding value from the database for each of the one or more tags.

5. The method of claim 4 wherein the one or more tags are XML code.

6. The method of claim 1 wherein the database is an external server or a database residing on a web server running the web page.

7. The method of claim 1 wherein the web page is running on a web server, and further comprising sending a tracking message to a server other than the web server when the web page is updated using at least one of the values from the database.

8. The method of claim 7 wherein the tracking message is used to track visits to the web page.

9. The method of claim 7 further comprising inserting one or more tags into the web page, and wherein the updating of the web page comprises providing a corresponding value from the database for each of the one or more tags, and wherein the sending of the tracking message is initiated by the substitution of at least one of the tags with one of the values from the database.

10. The method of claim 7 further comprising accessing the web page using a browser, and wherein the sending of the tracking message is not dependent upon the prior receipt of a tracking message from the browser.

11. The method of claim 1 wherein the values comprise one or more of the following:

HTML code, graphics code, and text.

12. A method comprising updating a web page using refresh data obtained from a database, where the refresh data has been processed using search optimization prior to the updating of the web page.

13. A system comprising a server executing software to update a web page by refreshing at least a portion of the web page using values obtained from a database, wherein the values have been selected to improve the search visibility of the web page.

14. The system of claim 13 wherein the server is a first server, and further comprising a second server in communication with the first server, wherein the database is stored on the second server.

15. A computer-readable medium having computer-executable instructions for updating a web page by refreshing at least a portion of the web page using values obtained from a database, wherein the values have been selected to improve the search visibility of the web page.

16. A method to improve the search visibility of a web page, comprising:

receiving a request from a device for a web page at a first location; and

responding to the request by sending a web page at a second location to the device, wherein the web page at the second location corresponds to the web page at the first location and further comprises content to improve the search visibility of the web page at the first location.

17. The method of claim 16 wherein the content comprises meta data.

18. The method of claim 16 further comprising periodically updating the content.

19. The method of claim 16 wherein the first location is on a first server and the second location is on a second server.

20. The method of claim 16 wherein the web page at the second location corresponds to the web page at the first location by having at least a portion of the user-visible content on each web page be substantially similar.

21. A method to improve the search visibility of a web page, comprising:

receiving a page request for a web page at a first location;

storing search-optimized content, for each of a plurality of different web pages, at a second location; and

if the second location points to search-optimized content for the web page at the first location, responding to the page request by sending a web page from the second location.

22. The method of claim 21 wherein the first location and the second location are URLs pointing to memory and/or a file system located on one or more web servers.

23. The method of claim 21 further comprising, if the second location does not point to search-optimized content for the web page at the first location, responding to the page request by sending the web page at the first location.