Monitoring landing page experiments
First Claim
1. A computer-implemented method comprising:
- computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements, wherein;
a landing page comprises one or more sections, there being for each of the sections a corresponding plurality of alternative versions;
a combination of alternative versions corresponds to each landing page variant, the combination associating one alternative version with each of the sections; and
each landing page variant comprises the landing page with each of the one or more sections having the version associated with the section by the combination; and
computing a confidence interval for each conversion rate.
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Accused Products
Abstract
Methods, systems, and apparatus, including computer program products for monitoring an experiment relating to the conversion rates of landing page variants to test landing page designs. One method includes computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements; and computing a confidence interval for each conversion rate. A user monitoring the experiment can be notified if winning or losing variants emerge. A time to completion of the experiment can be estimated. Presentation to browsing users of winning variants can be favored, and losing variants can be disfavored, during the experiment as they emerge.
120 Citations
26 Claims
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1. A computer-implemented method comprising:
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computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements, wherein; a landing page comprises one or more sections, there being for each of the sections a corresponding plurality of alternative versions; a combination of alternative versions corresponds to each landing page variant, the combination associating one alternative version with each of the sections; and each landing page variant comprises the landing page with each of the one or more sections having the version associated with the section by the combination; and computing a confidence interval for each conversion rate. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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means for computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements, wherein; a landing page comprises one or more sections, there being for each of the sections a corresponding plurality of alternative versions; a combination of alternative versions corresponds to each landing page variant, the combination associating one alternative version with each of the sections; and each landing page variant comprises the landing page with each of the one or more sections having the version associated with the section by the combination; and means for computing a confidence interval for each conversion rate. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer program product, encoded on a computer-readable medium, operable to cause data processing apparatus to perform operations comprising:
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computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements, wherein; a landing page comprises one or more sections, there being for each of the sections a corresponding plurality of alternative versions; a combination of alternative versions corresponds to each landing page variant, the combination associating one alternative version with each of the sections; and each landing page variant comprises the landing page with each of the one or more sections having the version associated with the section by the combination; and computing a confidence interval for each conversion rate. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26)
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Specification