Computer implemented shopping system
First Claim
1. A system comprising:
- at least one shopper profile stored in a database, the shopper profile representing shopper-pertinent information by measuring attributes of personality and demography;
at least one target profile stored in a database, the target profile denoting potential desirability of a given shopping object to a shopper; and
a hypermedia store presenting interactive challenges to evoke information about a shopper to build the shopper profile and presenting shopping objects available for purchase that are selected based on the target profile and the shopper profile.
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Accused Products
Abstract
The computer implemented shopping system provides a hypermedia presentation on a user'"'"'s computing device, e.g., a game console, that has a plurality of objects representing a merchant'"'"'s items for sale. The system includes a shopper profile stored in a database. The shopper profile represents shopper pertinent information by measuring attributes of personality and demography. A target profile is stored in a database that denotes potential desirability of a given shopping object to a shopper. A hypermedia store may present interactive challenges to a shopper to evoke information about the shopper to build the shopper profile. The hypermedia store presents shopping objects available for purchase that are selected based on the target profile and the shopper profile. The hypermedia store also may complete a transaction in which the user may purchase real-world products or services presented on the user'"'"'s computing device during the hypermedia presentation.
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Citations
28 Claims
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1. A system comprising:
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at least one shopper profile stored in a database, the shopper profile representing shopper-pertinent information by measuring attributes of personality and demography;
at least one target profile stored in a database, the target profile denoting potential desirability of a given shopping object to a shopper; and
a hypermedia store presenting interactive challenges to evoke information about a shopper to build the shopper profile and presenting shopping objects available for purchase that are selected based on the target profile and the shopper profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for facilitating e-commerce in a hypermedia environment, comprising:
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providing interactive challenges in a hypermedia environment, where the challenges gather information about a shopper;
creating a shopper profile representing shopper pertinent information by measuring attributes of personality and demography, the attributes determined in part based on the interactive challenges;
storing a target profile denoting potential desirability of a given shopping object to a shopper; and
presenting at least one shopping object based on a correlation between the shopper profile and the target profile. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28)
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27. A computer readable medium storing a program for facilitating e-commerce in a hypermedia environment, the program comprising:
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presenting interactive challenges in a hypermedia environment, where the challenges gather information about a shopper;
creating a shopper profile representing shopper pertinent information by measuring attributes of personality and demography, the attributes determined in part based on the interactive challenges;
storing a target profile denoting potential desirability of a given shopping object to a shopper; and
presenting at least one shopping object based on a correlation between the shopper profile and the target profile.
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Specification