In-stream advertising message system
First Claim
1. A method whereby a developer can produce digital programs/shows for presentation to users over a web server that flexibly allows the insertion of appropriate messages into pre-selected spots throughout the show comprised of a means of inserting audio signals and a means of detecting said signals and making changes to said show prior to presentation to user.
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Abstract
The present invention is directed to a method and system for inserting advertising messages into digitally encoded audio and audio-visual content. Such methods are useful for enabling one to gain support for web-based media programs such as those that might be characterized as podcasts. Methods for cueing audio files are indicated so that different messages may be incorporated into the audio files according to different user profiles prior to delivery of media content to a user over the web.
62 Citations
20 Claims
- 1. A method whereby a developer can produce digital programs/shows for presentation to users over a web server that flexibly allows the insertion of appropriate messages into pre-selected spots throughout the show comprised of a means of inserting audio signals and a means of detecting said signals and making changes to said show prior to presentation to user.
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11. A system comprising:
a developer computer having audio recording and editing capability, A means for inserting cueing audio signals into audio files, A connection to a webpage hosted by an internet service provider, An advertisement/message database, one or more software programs for detecting cueing signals, selecting advertisements/messages from the database and replacing cueing audio signals with said advertisements/messages, A means to re-render the audio files and present to a world wide web or Internet user for playing or downloading, and A user interface allowing selection of audio files from a database associated with a content server. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. An apparatus comprised of one or more networked computers that runs the software needed to implement the development and production of podcasts having appropriately inserted messages tailored to particular users and further comprised of an advertisement library, and instream ad server, a user profile database and a content server.
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20. A device comprising an embedded data signal that has been inserted into an audio stream and can be extracted from said stream and replaced with an alternative signal having an audible message content and is further comprised of a means of producing and subsequently detecting cueing signals and further comprising a library of advertisements that can be matched with user profile information and activity of each particular user.
Specification