Software applications with embedded advertisements

• US 20070276728A1
• Filed: 05/26/2006
• Published: 11/29/2007
• Est. Priority Date: 05/26/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Bala, Aravind
• Application Number:
  US11/441,598
• Publication Number:
  US 20070276728A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06F 21/121 Restricting unauthorised execution of programs
• CPC Class Codes: G06F 21/6227 where protection concerns the structure of data, e.g. records, types, queries
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Systems and methods are provided to facilitate ad-funded software development. Advertisements are embedded in software applications based on the commands that the application supports. In one embodiment, developers, advertisers and/or software users are able to perform queries for commands. This capability simplifies the process of identifying instances of advertisements and/or opportunities for advertisements.

Claims

1. A computer application configured to:

detect when a user has encountered a particular command element; and

provide an advertisement as an alternative to executing the command associated with the command element.

2. The computer application of claim 1, wherein the application is further configured to facilitate pursuit of a product or service offered by a sponsor of the advertisement.

3. The method of claim 1 further comprising detecting when the command element has been selected for execution, wherein providing an advertisement then comprises presenting to the user an advertisement that is related to execution of the command.

4. The method of claim 1, wherein detecting when the user has encountered a particular command element comprises:

receiving a command query from a user; and

responding to the command query by providing a corresponding result set that includes the command element.

5. The method of claim 1 further comprising facilitating pursuit of a product or service offered by a sponsor of the advertisement.

6. A computer-implemented advertisement component that is configured to facilitate a linking of commands to advertisements within a software application.

7. The computer-implemented advertising component of claim 6, wherein the component is configured to link advertisements associated with multiple advertisers to commands within the software application.

8. The computer-implemented advertising component of claim 6, wherein the component is configured to provide a sponsor of the software application with a listing of advertisements that can be linked to a command within the application.

9. The computer-implemented advertising component of claim 8, wherein the component is configured to facilitate compensation of the sponsor for ad placement within the application.

10. The computer-implemented advertising component of claim 9, wherein the component is configured to facilitate compensation in accordance with a plurality of different compensation models.

11. The computer-implemented advertising component of claim 6, wherein the component is configured to provide an advertiser with a listing of commands associated with the application.

12. The computer-implemented advertising component of claim 6, wherein the component is configured to provide an advertiser with a listing of commands associated with multiple applications.

13. The computer-implemented advertising component of claim 6, wherein the component is configured to provide an advertiser with objective criteria for evaluating advertising appeal of a given command or application.

14. The computer-implemented advertising component of claim 6, wherein the component is configured to receive a command query from an advertiser.

15. The computer-implemented advertising component of claim 6, wherein the component is configured to provide a result set of commands to an advertiser based on a corresponding command query.

16. The computer-implemented advertising component of claim 6, wherein the component is configured to provide an advertiser with information related to query terms utilized within an application to query commands.

17. The computer-implemented advertising component of claim 6, wherein the component is configured to enable multiple advertisers to bid on an advertising right related to a command.

20. The method of claim 17, wherein providing a result set comprises providing an indication of a plurality of commands associated with a plurality of applications.

18. A computer-implemented method for linking advertisements to commands within software applications, the method comprising:

receiving a command query from an advertiser; and

providing, based on the command query, a result set to the advertiser.

19. The method of claim 18, wherein providing a result set comprises providing an indication of at least one query term utilized by users to query commands.