System and method for advertising
First Claim
1. A method of presenting advertisement to a remote device, said remote device having a display and a user interface, said method comprising the steps of:
- sending, to the remote device, an media file, said media file including content data, said content file including at least one of video data, graphics data, and audio data;
receiving, from said remote device, a notification signal, said notification signal indicating that said media file has been executed on said remote device,wherein said notification signal is generated by said remote device upon said remote device receiving from a user of said remote device an input signal.
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Accused Products
Abstract
The present invention is directed to method and system for presenting advertisement messages, marketing surveys, invitation to instant offers, interactive media, or electronic voucher to a user of a remote communication device, such as a cellular telephone or a television set top box. In accordance with the preferred embodiments of the present invention, executable multimedia files are transmitted to one or more remote devices (e.g., a mobile phone), which is caused to execute the multimedia files either upon receiving the file or at a later time. Upon execution of the multimedia file, a user is prompted to interact with the remote device (e.g., by pressing one ore more buttons on a phone), preferably within a specified time period. Upon receiving input signals from the user, a notification signal is generated and transmitted by the remote device.
80 Citations
80 Claims
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1. A method of presenting advertisement to a remote device, said remote device having a display and a user interface, said method comprising the steps of:
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sending, to the remote device, an media file, said media file including content data, said content file including at least one of video data, graphics data, and audio data; receiving, from said remote device, a notification signal, said notification signal indicating that said media file has been executed on said remote device, wherein said notification signal is generated by said remote device upon said remote device receiving from a user of said remote device an input signal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 78)
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30. A machine readable medium contain a set of executable instructions for causing a remote device to perform a method of content presentation, said remote device including a display and a user interface, said method comprising the steps of:
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receiving a media file, said media file comprising a content file, said content file including at least one of video data, graphics data, and audio data; presenting the content file on the mobile communication device; receiving from a user an input signal; generating a notification signal in response to the input signal received; and transmitting said notification signal. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 79)
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54. A mobile phone, said mobile phone having a display and a user interface, said mobile phone having a programmed processor for performing a method comprising the steps of:
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generating a display; generating audio signals; receiving a media file, said media file including a content file comprising one of a video data, graphics data, and audio data; in response to presenting the content file, receiving from a user an input signal; generating a notification signal in response to the input signal received; and transmitting said notification signal. - View Dependent Claims (55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 80)
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Specification