Online Advertisement Selection and Delivery Based on Search Listing Collections
First Claim
1. A graphical user interface (GUI) generated by a client computing device in communication with a server computing device over a communications network, the GUI comprising:
- a first section including a text input field for a search query; and
a second section comprising at least a first subsection for displaying at least one search result that is responsive to the search query and a second subsection proximate said first subsection for displaying at least one advertisement that is relevant to said at least one search result and the search query,wherein the displayed content of each one of the subsections can be updated independently with respect to the first section and other subsections.
1 Assignment
0 Petitions
Accused Products
Abstract
A search engine generates search results and at least one advertisement to be displayed adjacent to the search results, wherein the search results and the at least one advertisement are to be displayed in independently updateable sections. The search results include one or more search listing collections, and the advertisement that is to be displayed adjacent to a search listing collection is selected based on its relevance to the particular search listing of the search listing collection that is to be displayed therewith. The advertisements may be a collection of advertisements that are displayed one at a time in an independently updateable section.
39 Citations
23 Claims
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1. A graphical user interface (GUI) generated by a client computing device in communication with a server computing device over a communications network, the GUI comprising:
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a first section including a text input field for a search query; and a second section comprising at least a first subsection for displaying at least one search result that is responsive to the search query and a second subsection proximate said first subsection for displaying at least one advertisement that is relevant to said at least one search result and the search query, wherein the displayed content of each one of the subsections can be updated independently with respect to the first section and other subsections. - View Dependent Claims (2, 3, 4, 5)
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6. A method for generating a response to a search query, said method comprising the steps of:
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receiving a search query; storing search results that are responsive to the search query, wherein the search results include at least one search listing collection, and said at least one search listing collection includes at least two search listings that are displayed one at a time; storing at least one advertisement that is responsive to the search query and relevant to said at least one search listing collection; and transmitting the stored search results and said at least one advertisement as the response. - View Dependent Claims (7, 8, 9, 10)
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11. A method for generating a response to a search query, said method comprising the steps of:
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transmitting a search query to a server computer; receiving search results that are responsive to the search query, wherein the search results include at least one search listing collection, and said at least one search listing collection includes at least two search listings that are displayed one at a time; receiving at least one advertisement that is responsive to the search query and relevant to said at least one search listing collection; and displaying the stored search results and said at least one advertisement. - View Dependent Claims (12, 13, 14, 15, 16)
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17. In a server computer connected to a client computer over a computer network, a method for generating a web page for display at the client computer, the web page having online advertisements that are relevant to contents appearing on the web page, said method comprising the steps of:
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storing at least two online advertisements that have been determined to be relevant to contents appearing on a web page; adding said at least two online advertisements to the web page such that said at least two online advertisements are displayed on the web page one at a time; and transmitting the web page for display at a client computer. - View Dependent Claims (18, 19, 20)
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21. A graphical user interface (GUI) generated by a client computing device in communication with a server computing device over a communications network, the GUI comprising:
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a first section including content; and a second section for displaying a collection of advertisements one at a time, wherein the displayed content in the second section can be updated independently with respect to the first section. - View Dependent Claims (22, 23)
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Specification