Secondary content insertion apparatus and methods
First Claim
1. A personal content distribution system, comprising:
- a first network adapted for distribution of content to a first device at a first location;
a personal content server operatively communicating with said first network; and
a second network in data communication with said content server and adapted to receive a request to access first content from a second device at a second location remote from said first location;
wherein said distribution system is operative to selectively insert second content with said first content for delivery to said second device.
7 Assignments
0 Petitions
Accused Products
Abstract
Apparatus and associated methods that allow a user (e.g., cable or satellite network subscriber) to access content, such as a video program, from a location outside the subscriber'"'"'s network, with dynamic or adaptive insertion of secondary content (e.g., advertisements or promotions) that are more relevant for that context. In one embodiment, a personal content server streams the content to the subscriber over a network connection from the local e.g., (subscription) network to a remote network upon authorization by a content manager process; secondary content is evaluated and selectively inserted or replaced depending on factors such as the user'"'"'s remote location, the configuration of their platform, the date and time of their access request, and/or the subject matter of the primary content.
-
Citations
57 Claims
-
1. A personal content distribution system, comprising:
-
a first network adapted for distribution of content to a first device at a first location; a personal content server operatively communicating with said first network; and a second network in data communication with said content server and adapted to receive a request to access first content from a second device at a second location remote from said first location; wherein said distribution system is operative to selectively insert second content with said first content for delivery to said second device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
-
-
35. A client device architecture adapted for delivery of content over a network, comprising:
-
a server disposed substantially within a content-based network and adapted to serve content requests from client devices; a content source in data communication with said server for providing first content thereto; and a management process in operative communication with said server, said management process being adapted to evaluate requests from one or more client devices associated with a remote network in data communication with said content-based network for access to said first content, and to select and provide second content substantially with said primary content in response to said request. - View Dependent Claims (36, 37, 38)
-
-
39. A method of delivering content over a network, comprising:
-
receiving a request for access to first content via a first network from a first device; selecting second content for inclusion with said first content based at least in part on the context of said first device; and causing delivery of said first and second content to said first device. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47)
-
-
48. A method optimizing bandwidth usage within a cable television network, the method comprising:
-
providing first and second content at a first node of said network; distributing said first and second content from said first node to a second node in response to a request for delivery originated from said second node; receiving a request for delivery for said first content from a third node, said third node not being part of said cable television network; selecting third content based at least in part on said request; and causing delivery of said first content and said third content to said third node. - View Dependent Claims (49, 50, 51, 52, 53)
-
-
54. Server apparatus adapted for use in a content-based network, comprising:
-
a storage device; a processor in data communication with said storage device and adapted to run at least one computer program thereon, at least a portion of said at least one program being stored in said storage device; a first network interface in data communication with said content-based network; a second network interface in data communication with a remote network; and a data interface in data communication with a content source; wherein said at least one computer program is adapted to; receive a request for access to first content from a remote client device in data communication with said remote network via said second network interface; evaluate said request to determine whether second content associated with said first content for delivery via said content-based network is appropriate for delivery to said remote network; and based at least in part on said evaluation, selectively replace at least portions of said second content with said third content before delivery of said first content to said remote network. - View Dependent Claims (55, 56)
-
-
57. A method of doing business over a network, comprising:
-
receiving a request for first content from a user in communication with said network; and selecting second content for inclusion with said first content based on at least one of (i) the identity of said user; and
(ii) the location of said user.
-
Specification