Digital broadcasting system and method for providing digital broadcasts using the same
First Claim
1. A digital broadcasting system comprising:
- a broadcasting station for transmitting digital broadcast data via a digital broadcasting network, the digital broadcasting data containing advertisement data;
a digital broadcast receiver device for receiving the digital broadcast data in a digital broadcast reception mode and transmitting broadcast access information resulting from digital broadcast reception; and
an advertisement server for receiving the broadcast access information from the digital broadcast receiver device and analyzing the broadcast access information, the advertisement server retrieving advertisement data corresponding to analysis result from pre-stored advertisement data and transmitting retrieved advertisement data to the broadcasting station.
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Abstract
A digital broadcasting system includes a broadcasting station for transmitting digital broadcast data via a digital broadcasting network, the digital broadcasting data containing advertisement data, a digital broadcast receiver device for receiving the digital broadcast data in a digital broadcast reception mode and transmitting broadcast access information resulting from digital broadcast reception, and an advertisement server for receiving the broadcast access information from the digital broadcast receiver device and analyzing the broadcast access information, the advertisement server retrieving advertisement data corresponding to analysis result from pre-stored advertisement data and transmitting retrieved advertisement data to the broadcasting station. Advertisements are arranged in real time according to individual taste of digital broadcasting subscribers. This gives advertisers more benefit of the advertisements and presents subscribers with the pleasure of watching advertisements conforming to their taste.
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Citations
21 Claims
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1. A digital broadcasting system comprising:
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a broadcasting station for transmitting digital broadcast data via a digital broadcasting network, the digital broadcasting data containing advertisement data; a digital broadcast receiver device for receiving the digital broadcast data in a digital broadcast reception mode and transmitting broadcast access information resulting from digital broadcast reception; and an advertisement server for receiving the broadcast access information from the digital broadcast receiver device and analyzing the broadcast access information, the advertisement server retrieving advertisement data corresponding to analysis result from pre-stored advertisement data and transmitting retrieved advertisement data to the broadcasting station. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for providing a digital broadcast by a digital broadcasting system, the method comprising the steps of:
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(a) transmitting broadcast access information to an advertisement server by a digital broadcast receiver device, the broadcast access information resulting from digital broadcast reception in a digital broadcast reception mode, the advertisement server arranging advertisement data inserted into the digital broadcast; (b) analyzing the broadcast access information, retrieving advertisement data corresponding to analysis result from pre-stored advertisement data, and transmitting retrieved advertisement data to a broadcasting station by the advertisement server; and (c) inserting advertisement data into digital broadcast data, the advertisement data being transmitted by the advertisement server, and transmitting the digital broadcast data via a broadcasting channel by the broadcasting station, the digital broadcast receiver device being connected to the broadcasting channel. - View Dependent Claims (15, 16, 17, 18, 20, 21)
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Specification