Systems And Methods For Coordinating An Advertising Message With a Product Display

• US 20070278299A1
• Filed: 06/01/2007
• Published: 12/06/2007
• Est. Priority Date: 06/02/2006
• Status: Active Grant

• Current Assignee: ABL IP Holding LLC (Acuity Brands, Inc.)
• Original Assignee: Osa Acquisition, LLC
• Inventors: Michelson, Robert, Franczek, Edward, Overhultz, Gary
• Granted Patent: US 8,408,457 B2
• Time in Patent Office: Days
• US Class Current: 235/383
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: G09G 2380/04 Electronic labels

Abstract

In accordance with the teachings described herein, retail advertising systems and methods are provided for coordinating an advertising message with a product display. An advertising media device may be used for broadcasting recorded advertising messages about products in a retail environment. A product display may be used that is associated with a product on sale in the retail environment and that includes an associated wireless identification tag. A wireless identification system may be used that includes at least one antenna in the retail environment and that is configured to detect the wireless identification tag in the retail environment. An advertisement coordination system may be used that determines from the wireless identification system that the product display is located in the retail environment and in response causes the advertising media device to broadcast an advertising message related to the product display.

Claims

1. A retail advertising system, comprising:

an advertising media device for broadcasting recorded advertising messages about products in a retail environment;

a product display associated with a product on sale in the retail environment, the product display including an associated wireless identification tag;

a wireless identification system having at least one antenna in the retail environment and being configured to detect the wireless identification tag in the retail environment; and

an advertisement coordination system that determines from the wireless identification system that the product display is located in the retail environment and in response causes the advertising media device to broadcast an advertising message related to the product display.

2. The system of claim 1, wherein:

the wireless identification system is further configured to determine a location of the wireless identification tag in the retail environment; and

the advertisement coordination system determines from the wireless identification system that the product display is located in a predetermined location in the retail environment and in response causes the advertising media device to broadcast the advertising message related to the product display.

3. The system of claim 1, wherein the advertisement coordination system causes the advertising media device to broadcast the advertising message at a predetermined time.

4. The system of claim 1, wherein the media device may be controlled remotely to activate one or more messages.

5. The system of claim 1, wherein the wireless identification tag is a radio frequency identification (REID) tag.

6. The system of claim 1, wherein the advertising media device is an audio device.

7. The system of claim 1, wherein the advertising media device is an audio-visual device.

8. The system of claim 1, wherein the advertising media device is a visual device.

9. The system of claim 6, wherein the audio device is an in-store audio broadcasting system.

10. The system of claim 8, wherein the advertising media device is a video monitor.

11. The system of claim 8, wherein the visual device broadcasts a digital streaming type banner.

12. The system of claim 1, further comprising:

a second product display associated with a second product on sale in the retail environment, the second product display including an associated second wireless identification tag;

the wireless identification system being configured to detect the second wireless identification tag in the retail environment; and

the advertisement coordination system determining from the wireless identification system that the second product display is located in the retail environment and in response causing the advertising media device to broadcast a second advertising message related to the second product display.

13. The system of claim 1, wherein at least a portion of the wireless identification system is remotely located from the retail environment.

14. A retail advertising system, comprising:

one or more advertising media devices for broadcasting recorded advertising messages in a retail environment;

a radio frequency identification (RFID) system having a plurality of antennas in the retail environment and being configured to identify a plurality of RFID tags when the RFID tags are located in the retail environment; and

an advertisement coordination system that associates each of the RFID tags with a different product display;

the advertisement coordination system determining from the RFID system which of the RFID tags are located at one or more predetermined locations in the retail environment, and in response causing the one or more advertising media devices to broadcast one or more advertising messages associated with the product displays corresponding to the RFID tags that are located at the one or more predetermined locations.

15. The system of claim 14, wherein the advertisement coordination system dynamically changes the one or more advertising messages that are broadcast by the one or more advertising media devices in response to detecting a change in the one or more product displays that are located at the one or more predetermined locations in the retail environment.

16. The system of claim 14, wherein at least a portion of the advertisement coordination system is remotely located from the retail environment.

17. The system of claim 14, wherein at least a portion of the RFID system is remotely located from the retail environment.

18. The system of claim 14, wherein the one or more advertising messages that are broadcast may be controlled remotely based upon which of the REID tags are located in the retail environment.

19. The system of claim 14, wherein at least one of the recorded advertising messages relates to a product on sale in the retail environment.

20. The system of claim 14, wherein at least one of the recorded advertising messages relates to a product that will subsequently be on sale in the retail environment.

21. The system of claim 14, wherein the advertisement coordination system further determining from the RFID system that one or more of the REID tags are not located at one or more predetermined locations in the retail environment, and in response causing an alert to be broadcast to store operations to place or remove a product display within a predetermined proximity of the advertising media device.