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Systems And Methods For Coordinating An Advertising Message With a Product Display

  • US 20070278299A1
  • Filed: 06/01/2007
  • Published: 12/06/2007
  • Est. Priority Date: 06/02/2006
  • Status: Active Grant
First Claim
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1. A retail advertising system, comprising:

  • an advertising media device for broadcasting recorded advertising messages about products in a retail environment;

    a product display associated with a product on sale in the retail environment, the product display including an associated wireless identification tag;

    a wireless identification system having at least one antenna in the retail environment and being configured to detect the wireless identification tag in the retail environment; and

    an advertisement coordination system that determines from the wireless identification system that the product display is located in the retail environment and in response causes the advertising media device to broadcast an advertising message related to the product display.

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