Method and apparatus for providing a click-to-talk service for advertisements

• US 20070280215A1
• Filed: 05/31/2006
• Published: 12/06/2007
• Est. Priority Date: 05/31/2006
• Status: Abandoned Application

• Current Assignee: AT&T Corporation (AT&T, Inc.)
• Original Assignee: AT&T Corporation (AT&T, Inc.)
• Inventors: Gilbert, Mazin, Gupta, Narendra K., Stern, Benjamin J.
• Application Number:
  US11/444,882
• Publication Number:
  US 20070280215A1
• Time in Patent Office: Days
• US Class Current: 370/356
• CPC Class Codes: H04L 65/1069 Session establishment or de-establishment
• CPC Class Codes: H04L 65/1094 Inter-user-equipment sessions transfer or sharing
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04N 21/234318 by decomposing into objects, e.g. MPEG-4 objects
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/643 Communication protocols network streaming protocols, e.g. real-time transport protocol [RTP] or real-time control protocol [RTCP], H04L65/65
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and apparatus for providing a click-to-talk service for advertisements carried over packet networks such as digital cable networks, Voice over Internet Protocol (VoIP) and Service over Internet Protocol (SoIP) networks are disclosed. For example, an enterprise customer subscribes to a service with a service provider that provides a click-to-talk feature with its advertisements on television channels. In one embodiment, the network service provider obtains meta-information from a video content and transmits the meta-information and the video content to a set-top box. The network service provider also enables consumers while viewing the advertisements to click on their remote control to initiate a call to talk to the advertising enterprise entity. Thus, when the consumer clicks-to-talk to the enterprise entity, the network service provider enables the consumer to reach the enterprise entity immediately.

Claims

1. A method for providing a service associated with an advertisement in a communication network, comprising:

obtaining meta-information from video content, where said video content comprises;

at least one program and at least one advertisement;

sending said meta-information and said video content to at least one viewer; and

receiving a request from said at least one viewer while said at least one advertisement is being displayed to contact an enterprise customer associated with said at least one advertisement.

2. The method of claim 1, wherein said communication network is a digital cable network, a Voice over Internet Protocol (VoIP) network or a Service over Internet Protocol (SoIP) network.

3. The method of claim 1, further comprising:

receiving meta-information from said at least one viewer relating to said at least one program or at least one channel when said request was generated.

4. The method of claim 3, further comprising:

forwarding said meta-information received from said at least one viewer to said enterprise customer.

5. The method of claim 1, wherein said meta-information and said video content are sent to a customer premise equipment of said at least one viewer.

6. The method of claim 5, wherein said customer premise equipment is a set-top box.

7. The method of claim 1, further comprising:

processing said request to establish a communication channel between said at least one viewer and said enterprise customer.

8. A system for providing a service associated with an advertisement in a communication network, comprising:

means for obtaining meta-information from video content, where said video content comprises;

at least one program and at least one advertisement;

means for sending said meta-information and said video content to at least one viewer; and

means for receiving a request from said at least one viewer while said at least one advertisement is being displayed to contact an enterprise customer associated with said at least one advertisement.

9. The system of claim 8, wherein said communication network is a digital cable network, a Voice over Internet Protocol (VoIP) network or a Service over Internet Protocol (SoIP) network.

10. The system of claim 8, further comprising:

means for receiving meta-information from said at least one viewer relating to said at least one program or at least one channel when said request was generated.

11. The system of claim 10, further comprising:

means for forwarding said meta-information received from said at least one viewer to said enterprise customer.

12. The system of claim 8, wherein said meta-information and said video content are sent to a customer premise equipment of said at least one viewer.

13. The system of claim 12, wherein said customer premise equipment is a set-top box.

14. The system of claim 8, further comprising:

means for processing said request to establish a communication channel between said at least one viewer and said enterprise customer.

15. A method for providing a service associated with an advertisement in a communication network, comprising:

receiving meta-information and video content destined to at least one viewer, where said video content comprises;

at least one program and at least one advertisement;

receiving a request from said at least one viewer while said at least one advertisement is being displayed to contact an enterprise customer associated with said at least one advertisement; and

forwarding said request to a first service provider for establishing a communication channel between said at least one viewer and said enterprise customer.

16. The method of claim 15, wherein said communication network is a digital cable network, a Voice over Internet Protocol (VoIP) network or a Service over Internet Protocol (SoIP) network.

17. The method of claim 15, further comprising:

recording meta-information relating to said at least one program or at least one channel when said request was generated.

18. The method of claim 17, further comprising:

forwarding said recorded meta-information to a second service provider that provided said video content.

19. The method of claim 17, wherein said first service provider and said second service provider are different service providers or a same service provider.

20. The method of claim 15, wherein said meta-information and video content are received by a customer premise equipment.