LOCATION-SPECIFIC DELIVERY OF PROMOTIONAL CONTENT TO MOBILE CONSUMER DEVICE
First Claim
1. In a wireless communications network, a method for transmitting promotional content to a mobile electronic device, the method comprising:
- determining that a mobile electronic device is within a range of a wireless communications network;
authenticating the mobile electronic device for the receipt of promotional content; and
transmitting the promotional content to the mobile electronic device.
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0 Petitions
Accused Products
Abstract
A device for presenting content to a user comprises a connection for receiving content over a wireless communications network associated with a content provider and a display or other user interface means for presenting the content to the user. The wireless communications network can be an 802.11-based communications network. The content provider determines that the device is within a range of the wireless communications network and authenticates the device for the receipt of content. If the device is authenticated, the content provider transmits the content to the device. In one embodiment, the content provider comprises a merchant and the content comprises an electronic coupon that the device user can redeem at a locale of the merchant.
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Citations
24 Claims
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1. In a wireless communications network, a method for transmitting promotional content to a mobile electronic device, the method comprising:
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determining that a mobile electronic device is within a range of a wireless communications network; authenticating the mobile electronic device for the receipt of promotional content; and transmitting the promotional content to the mobile electronic device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. In a wireless communications network, a method for transmitting content to one or more mobile electronic devices according to their one or more respective locations, the method comprising:
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detecting a mobile electronic device near a predetermined location; authenticating the mobile electronic device for the receipt of content; and transmitting the content to the mobile electronic device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification