METHOD FOR DIRECT MARKETING TO MOBILE COMMUNICATION DEVICES

• US 20070281719A1
• Filed: 05/29/2007
• Published: 12/06/2007
• Est. Priority Date: 06/01/2006
• Status: Abandoned Application

• Current Assignee: Christoffer Bylock, Marko Holappa, Mathias Teljstedt, Viktor Eriksson
• Original Assignee: Christoffer Bylock, Marko Holappa, Mathias Teljstedt, Viktor Eriksson
• Inventors: Holappa, Marko, Teljstedt, Mathias, Eriksson, Viktor, Bylock, Christoffer
• Application Number:
  US11/754,679
• Publication Number:
  US 20070281719A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

The method relates to a method for direct marketing to mobile communication devices, such as mobile telephones, while the sender can send free text messages to a receiver who receives both the text message and a commercial message. The commercial message is selected based on the location of the receiver, the user profile of the receiver or the time of the day so that the commercial message is in conformance with sponsor criteria.

Claims

1. A method for direct marketing to mobile communication devices, comprising:

providing a first mobile communication device in communication with a second mobile communication device via an operator;

the first device sending an electronic text message;

a server of the operator receiving the text message;

the server determining whether a sender is a member of a service;

the server sending a message, including the text message, to a web server when the sender is a member;

the web server receiving the message and identifying a commercial message based on a current location of the second device;

the web server integrating the text message, created by the sender, with the commercial message to form a multimedia message;

the operator receiving the multimedia message and forwarding a multimedia message, free of charge to the sender, to the second device; and

the second device simultaneously displaying the text message and the commercial message on the second device.

2. The method according to claim 1 wherein the method further comprises selecting the commercial message based on a time.

3. The method according to claim 2 wherein the method further comprises selecting the commercial message based on a user profile.

4. The method according to claim 3 wherein the method further comprises selecting the commercial message based on sponsor criteria.

5. The method according to claim 1 wherein the method further comprises conducting a search in external databases for user profile information of a receiver when the receiver is not a member of the service of a service provider.

6. The method according to claim 5 wherein the method further comprises the system carrying educated guesses about the user profile of the receiver based on the user profile of the sender.

7. The method according to claim 1 wherein the method further comprises the server determines a membership status of the sender based on a telephone number of the first device.

8. The method according to claim 1 wherein the method further comprises charging a sponsoring company based on a number of messages, that include commercial messages, that are sent to receivers.

9. The method according to claim 1 wherein the method further comprises providing the multimedia message free of charge to the receiver.