Method and apparatus for serving advertisements in an electronic medical record system
First Claim
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1. A method for serving advertisements in an electronic medical record (EMR) system, comprising:
- receiving a request from a medical practitioner to access a patient-record from the EMR system;
looking up the patient-record in the EMR system;
obtaining one or more advertisements based information associated with the patient-record; and
displaying the one or more advertisements along with the patient-record to the medical practitioner.
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Abstract
One embodiment of the present invention provides a system that serves advertisements within an electronic medical record (EMR) system. During operation, the system receives a request from a medical practitioner to access a patient-record from the EMR system. Next, the system looks up the patient-record in the EMR system and obtains one or more advertisements based information associated with the patient-record. The system then displays the one or more advertisements along with the patient-record to the medical practitioner.
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Citations
23 Claims
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1. A method for serving advertisements in an electronic medical record (EMR) system, comprising:
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receiving a request from a medical practitioner to access a patient-record from the EMR system; looking up the patient-record in the EMR system; obtaining one or more advertisements based information associated with the patient-record; and displaying the one or more advertisements along with the patient-record to the medical practitioner. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method for serving advertisements in an electronic medical record (EMR) system, the method comprising:
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receiving a request from a medical practitioner to access a patient-record from the EMR system; looking up the patient-record in the EMR system; obtaining one or more advertisements based information associated with the patient-record; and displaying the one or more advertisements along with the patient-record to the medical practitioner. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. An apparatus that serves advertisements in an electronic medical record (EMR) system, comprising:
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an interface configured to receiving a request from a medical practitioner to access a patient-record from the EMR system; a lookup mechanism configured to look up the patient-record in the EMR system; and an advertisement-retrieving mechanism configured to retrieve one or more advertisements based information associated with the patient-record; wherein the interface is additionally configured to display the one or more advertisements along with the patient-record to the medical practitioner. - View Dependent Claims (22, 23)
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Specification