Method for metered advertising based on face time

• US 20070282682A1
• Filed: 06/02/2006
• Published: 12/06/2007
• Est. Priority Date: 06/02/2006
• Status: Abandoned Application

• Current Assignee: Mitsubishi Electric Research Laboratories, Inc. (Mitsubishi Electric Corporation)
• Original Assignee: Mitsubishi Electric Research Laboratories, Inc. (Mitsubishi Electric Corporation)
• Inventors: Dietz, Paul, Wittenburg, Kent
• Application Number:
  US11/445,788
• Publication Number:
  US 20070282682A1
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method determines an amount of time consumers are viewing an advertising display. A sequence of images is acquired by a camera of a scene in front of an advertising display. Faces are detected in the sequence of images. For each detected face, determine an orientation of the face with respect to the advertising display and an amount of time each face is oriented towards the advertising display. The times for each of the faces are summed to determine a total face time.

Claims

1. A method for determining an amount of time consumers are viewing an advertising display, comprising:

acquiring a sequence of images of a scene in front of an advertising display with a camera;

detecting faces in the sequence of images;

determining, for each detected face, an orientation of the face with respect to the advertising display;

measuring, for each face, an amount of time each face is oriented towards the advertising display; and

summing the times for each of the faces to determine a total face time.

2. The method of claim 1, further comprising:

displaying different advertisement on the advertising display over time; and

determining the total face time for each advertisement.

3. The method of claim 1, further comprising:

determining, for each face, demographics.

4. The method of claim 3, further comprising:

displaying different advertisements on the advertising display according to the demographics.

5. The method of claim 1, in which detailed images of the faces located in the sequence of images are acquired.

6. The method of claim 1, further comprising:

recognizing the faces in the sequences of frames.

7. The method of claim 1, in which an advertisement is displayed for a predetermined amount of time, and a fee depends upon the total face time for the advertisement.

8. The method of claim 1, in which an advertiser pays for a predetermined amount of face time, and an advertisement is displayed until the predetermined amount of face time is reached.

9. The method of claim 1, in which an advertiser is guaranteed a predetermined amount of the total face time for a certain advertisement time interval, and if the predetermined amount of the total face time is not met, the advertisement time interval is extended.

10. The method of claim 1, in which an advertising fee is dependent on the total face time.

11. The method of claim 3, in which the advertising fee is dependent on the total face time and on the demographics of the faces.

12. The method of claim 1, in which additional objects are recognized in the scene.

13. The method of claim 1, in which advertisements displayed on the advertising display change dynamically, and a value of the displayed advertisements is maximized according the total face time.

14. The method of claim 13, further comprising:

determining, for each face, demographics; and

maximizing a value of the displayed advertisements according the demographics of the face.

15. The method of claim 1, in which the summing only includes times of each face that are larger than a threshold.

16. A system for determining an amount of time consumers are viewing an advertising display, comprising:

an advertising display;

a camera configured to acquire a sequence of images of a scene in front of the advertising display;

a face detector configured detect faces in the sequence of images and an orientation of each detected face with respect to the advertising display;

means for measuring, for each face, an amount of time each face is oriented towards the advertising display to determine a face time; and

means for summing the face times for each of the faces to determine a total face time.