Targeted marketing communication system

• US 20070282683A1
• Filed: 03/05/2007
• Published: 12/06/2007
• Est. Priority Date: 06/02/2006
• Status: Abandoned Application

• Current Assignee: Mohd N. Alkassmi
• Original Assignee: Mohd N. Alkassmi
• Inventors: Alkassmi, Mohd N.
• Application Number:
  US11/714,483
• Publication Number:
  US 20070282683A1
• Time in Patent Office: Days
• US Class Current: 705/14.110
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0208 Trade or exchange of goods or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Targeted marketing communication systems (TMCSs) and corresponding methods are described that enable ongoing focused marketing communication between participating vendors and participating subscribers. The TMCS rewards a participating subscriber with points for reporting activity data (e.g., recurring subscriber activity, automobile mileage, cellular telephone minutes, long-distance telephone minutes, etc.) and for undertaking additional tasks such as completing surveys and questionnaires. The points are redeemable for discounts on goods and services provided by participating vendors. The locus of interaction between vendor and subscriber is a TMCS interface. The TMCS provides vendors with the opportunity of developing long-term exposure to brands and goods and services resulting in higher levels of subscriber loyalty and purchasing. The TMCS provides subscribers with the opportunity to acquire greater knowledge of vendor goods and services and secure discounts on such goods and services through the TMCS.

Claims

1. A method comprising:

receiving registration data of a subscriber via an interface, wherein the registration data includes a designation of at least one vendor of a plurality of vendors;

presenting vendor information of the at least one vendor to the subscriber via the interface;

receiving measured activity data reported by the subscriber via the interface;

assigning points to the measured activity and tracking the points accumulated by the subscriber; and

assigning a monetary value to the points, the monetary value corresponding to a redemption value of the at least one vendor.

2. The method of claim 1, wherein the presenting vendor information provides regular metered exposure to the subscriber by the vendor.

3. The method of claim 1, wherein the measured activity includes automobile mileage of the subscriber.

4. The method of claim 1, wherein the measured activity includes one or more of cellular telephone minutes and measurable recurring activity of the subscriber.

5. The method of claim 1, comprising receiving verification of the measured activity data.

6. The method of claim 1, comprising periodically receiving updated measured activity data.

7. The method of claim 1, comprising assigning the points to receipt by the subscriber of a targeted communication from the at least one vendor.

8. The method of claim 1, comprising assigning the points to interaction by the subscriber with an electronic site of the at least one vendor.

9. The method of claim 1, comprising assigning the points to periodic visits by the subscriber to one or more of the interface, a web page of the at least one vendor, a web site of the at least one vendor, and a web page affiliated with the at least one vendor.

10. The method of claim 1, comprising assigning the points to participation by the subscriber in an electronic activity.

11. The method of claim 1, comprising redeeming the points for one or more of a product and a service of the at least one vendor via a transaction over the interface.

12. The method of claim 1, wherein the designation includes a selection by the subscriber of the at least one vendor from the plurality of vendors.

13. The method of claim 1, wherein the vendor information includes one or more of advertisements and directed marketing communication.

14. The method of claim 1, comprising receiving registration data of each of the plurality of vendors.

15. The method of claim 1, wherein the interface is a private web page of the subscriber, wherein the private web page is generated for the subscriber.

16. The method of claim 1, comprising providing an offer for one or more of goods and services to a subscriber in response to the subscriber reaching a threshold value of the measured activity data.

17. The method of claim 1, comprising providing to the subscriber discount information of one or more of goods and services, wherein the discount information is determined according to accumulated points.

18. The method of claim 17, comprising adjusting the discount information according to fluctuations in accumulated points.

19. The method of claim 17, comprising adjusting the discount information according to one or more of accumulated points and one or more of goods and services to which the discount information corresponds.

20. The method of claim 1, comprising conducting an arbitrage transaction in which a first subscriber having a first number of accumulated points negotiates with a second subscriber having a second number of accumulated points.

21. A system comprising:

a transaction component coupled to client devices of a subscriber and a plurality of vendors; and

an interface coupled to the transaction component, the interface configured to transfer communications between one or more of the subscriber and the plurality of vendors, the transaction component configured to receive registration data of the subscriber, the registration data including a designation of at least one vendor of the plurality of vendors, the transaction component configured to provide vendor information of the at least one vendor to the subscriber, the transaction component configured to receive measured activity data of the subscriber, the transaction component configured to assign points to the measured activity and track the points accumulated by the subscriber, the transaction component configured to assign a monetary value to the points that corresponds to a redemption value of the at least one vendor.

22. The system of claim 21, wherein the vendor information includes one or more of advertisements and directed marketing communication.

23. The system of claim 21, wherein the measured activity includes one or more of automobile mileage and cellular telephone minutes of the subscriber.

24. The system of claim 21, wherein the transaction component is configured to periodically receive updated measured activity data.

25. The system of claim 21, wherein the transaction component is configured to assign the points in response to receipt by the subscriber of a targeted communication from the at least one vendor.

26. The system of claim 21, wherein the transaction component is configured to assign the points to periodic visits by the subscriber to one or more web pages affiliated with the at least one vendor.

27. The system of claim 21, wherein the transaction component is configured for transactions comprising redemption of the points for one or more of a product and a service of the at least one vendor.

28. The system of claim 21, wherein the designation includes a selection by the subscriber of the at least one vendor from the plurality of vendors.

29. The system of claim 21, wherein the interface includes a private web page of the subscriber.

30. The system of claim 21, wherein the transaction component is configured to generate an offer to a subscriber for one or more of goods and services in response to the measured activity data reaching a threshold value.

31. The system of claim 21, wherein the transaction component is configured to provide to the subscriber discount information of one or more of goods and services.

32. The system of claim 31, wherein the transaction component is configured to one or more of determine and adjust the discount information according to one or more of fluctuations in accumulated points and one or more of goods and services to which the discount information corresponds.

33. The system of claim 21, wherein the transaction component is configured to provide an arbitrage transaction in which a first subscriber having a first number of accumulated points negotiates with a second subscriber having a second number of accumulated points.

34. A computer readable media including executable instructions which, when executed in a processing system, provides targeted commercial communications by:

receiving registration data of a subscriber via an interface, wherein the registration data includes a designation of at least one vendor of a plurality of vendors;

presenting vendor information of the at least one vendor to the subscriber via the interface;

receiving measured activity data reported by the subscriber via the interface;

assigning points to the measured activity and tracking the points accumulated by the subscriber; and

assigning a monetary value to the points, the monetary value corresponding to a redemption value of the at least one vendor.