Content System
First Claim
Patent Images
1. A method of controlling the presentation of content, the method including, in a processing system:
- (a) presenting content to a user in accordance with a content definition, the content definition including a number of parameters used to define the content to be presented; and
, (b) causing the content definition to be modified to thereby selectively modify content to be presented, the content definition being modified by modifying the parameters in accordance with weightings, the weightings being indicative of the ability of content defined by the parameters to meet predetermined objectives.
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Accused Products
Abstract
A method of controlling the presentation of content instances using a processing system. The method involves causing the processing system to present one or more content instances to the user in accordance with a content network. The processing system then determines one or more responses provided by the user in response to the presentation of the content instance, before using the responses to evaluate the content in accordance with predetermined criteria. Following the evaluation the processing system modifies the content network to thereby vary the content presented in future.
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Citations
84 Claims
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1. A method of controlling the presentation of content, the method including, in a processing system:
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(a) presenting content to a user in accordance with a content definition, the content definition including a number of parameters used to define the content to be presented; and
,(b) causing the content definition to be modified to thereby selectively modify content to be presented, the content definition being modified by modifying the parameters in accordance with weightings, the weightings being indicative of the ability of content defined by the parameters to meet predetermined objectives. - View Dependent Claims (2, 3, 4, 5, 7, 8)
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6. (canceled)
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9. A system for controlling the presentation of content, the system including a processing system for:
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(a) Presenting content to a user in accordance with a content definition, the content definition including a number of parameters used to define the content to be presented; and
,(b) Selectively modifying the content definition to thereby selectively modify content to be presented, the content definition being modified by modifying the parameters in accordance with weightings, the weightings being indicative of the ability of content defined by the parameters to meet predetermined objectives.
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10. (canceled)
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11. A method of controlling the presentation of content instances using a processing system, the method including causing the processing system to:
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(a) present at least one of the content instances to the user in accordance with a content network, the content network including;
(i) a plurality of nodes, each node being associated with at least one of the content instances;
(ii) a plurality of links for interconnecting the plurality of nodes to define sequences of content instances; and
,(b) determine at least one responses provided by the user in response to the presentation of the at least one of the content instances;
(c) evaluate at least one responses in accordance with predetermined criteria to thereby determine the ability of the at least one presented content instances to satisfy predefined objectives; and
,(d) modify the content network in accordance with the results of the evaluation. - View Dependent Claims (12, 15, 23, 24, 26, 28, 36, 39, 41)
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13-14. -14. (canceled)
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16-18. -18. (canceled)
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20. (canceled)
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25. (canceled)
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27. (canceled)
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29. (canceled)
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31-35. -35. (canceled)
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37-38. -38. (canceled)
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40. (canceled)
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42-43. -43. (canceled)
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44. Apparatus for controlling the presentation of the content instances, the apparatus including a processing system adapted to:
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(a) present at least one of the content instances to the user in accordance with a content network, the content network including;
(i) a plurality of nodes, each node being associated with at least one of the content instances;
(ii) a plurality of links for interconnecting the plurality of nodes to define sequences of content instances; and
,(b) determine at least one response provided by the user in response to the presentation of the at least one of the content instances;
(c) evaluate the at least one response in accordance with predetermined criteria to thereby determine the ability of the at least one presented content instance to satisfy predefined objectives; and
,(d) modify the content network in accordance with the results of the evaluation.
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45-48. -48. (canceled)
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49. A method of controlling the presentation of content to a user using a processing system, the method including causing the processing system to:
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(a) receive a content indication representing content to be displayed;
(b) present the content in accordance with the content indication; and
,(c) selectively distribute the content indication to at least one of;
(i) other processing systems; and
,(ii) other users; and
,(d) selectively modify the content indication in accordance with predetermined mutation rules prior to at least one of;
(i) presenting the content; and
,(ii) distributing the content. - View Dependent Claims (50, 55, 60, 61, 63, 64, 65, 66, 69, 74, 79)
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51-54. -54. (canceled)
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56. The content instances including at least one of:
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(a) images;
(b) textual information;
(c) audio information;
(d) executable code;
(e) display code;
(f) data objects;
(g) links to other content; and
,(h) multimedia objects. - View Dependent Claims (57)
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58-59. -59. (canceled)
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62. (canceled)
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67-68. -68. (canceled)
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70-73. -73. (canceled)
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75-76. -76. (canceled)
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78. (canceled)
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80-82. -82. (canceled)
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83. Apparatus for controlling the presentation of content to a user, the apparatus including a processing system adapted to:
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(a) receive a content indication representing content to be displayed;
(b) present the content in accordance with the content indication; and
(c) selectively distributing the content indication to at least one of;
(i) other processing systems; and
,(ii) other users;
(d) selectively modify the content indication in accordance with predetermined mutation rules prior to at least one of;
(i) presenting the content; and
,(ii) distributing the content.
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84-91. -91. (canceled)
Specification