Multi-layer interactive multimedia presentation
First Claim
1. Apparatus for providing a multi-layer interactive multimedia presentation comprising:
- means for providing a layer of program presentation, the layer of program presentation including a plurality of link indicators;
means for providing at least one additional layer of program presentation, each additional layer of program presentation including a plurality of link indicators; and
means for providing at least one display of informational or promotional content, or means for providing at least one display of commerce/purchasing content, or any combination thereof;
wherein each link indicator is operable to cause display of either an additional layer of program presentation, a display of informational or promotional content, or a display of commerce/purchasing content.
0 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus by which information of similar or different types may be combined to form an integrated interactive multimedia presentation which may be used to provide marketing and conducting commerce is provided. An apparatus for providing a multi-layer interactive multimedia presentation comprises means for providing a layer of program presentation, including a plurality of link indicators, means for providing at least one additional layer of program presentation, including a plurality of link indicators, and means for providing at least one display of informational or promotional content, or means for providing at least one display of commerce/purchasing content, or any combination thereof, wherein each link indicator is operable to cause display of either an additional layer of program presentation, a display of informational or promotional content, or a display of commerce/purchasing content. The display of the layer of program information, the additional layers of program presentation, the display of informational or promotional content, and the display of commerce/purchasing content may be used to direct a user toward additional informational or promotional content or toward performing a commerce/purchasing transaction.
12 Citations
39 Claims
-
1. Apparatus for providing a multi-layer interactive multimedia presentation comprising:
-
means for providing a layer of program presentation, the layer of program presentation including a plurality of link indicators; means for providing at least one additional layer of program presentation, each additional layer of program presentation including a plurality of link indicators; and means for providing at least one display of informational or promotional content, or means for providing at least one display of commerce/purchasing content, or any combination thereof; wherein each link indicator is operable to cause display of either an additional layer of program presentation, a display of informational or promotional content, or a display of commerce/purchasing content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A computer-implemented method of providing a multi-layer interactive multimedia presentation comprising:
-
displaying one of a layer of program presentation or one of a plurality of additional layers of program presentation, the layer of program presentation including a plurality of link indicators, and each additional layer of program presentation including a plurality of link indicators; and accepting operation of one of the plurality of link indicators included in the layer of program presentation and in response displaying an additional layer of program presentation, displaying informational or promotional content, or displaying commerce/purchasing content. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
-
-
27. A method of providing marketing and conducting commerce comprising:
-
providing a layer of program presentation relating to a general topic, the layer of program presentation including a plurality of link indicators, each link indicator relating to a segment of the layer of program presentation; providing at least one additional layer of program presentation, each additional layer of program presentation including a plurality of link indicators, each additional layer of program presentation providing additional information directly or indirectly relating to a segment of the layer of program presentation or another additional layer of program presentation that includes a link indicator that causes display of the additional layer of program presentation; and providing at least one display of informational or promotional content or at least one display of commerce/purchasing content, each display of informational or promotional content or of commerce/purchasing content directly or indirectly relating to a segment of the layer of program presentation, an additional layer of program presentation, or another display of informational or promotional content or commerce/purchasing content that includes a link indicator that causes display of the informational or promotional content or the commerce/purchasing content; wherein the display of the layer of program information, the additional layers of program presentation, the display of informational or promotional content, and the display of commerce/purchasing content direct a user toward additional informational or promotional content or toward performing a commerce/purchasing transaction. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
-
Specification