Advertising delivery
First Claim
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1. A method comprisingselecting an audio or video item to be presented on one occasion by an end point device to a user who is associated with the end point device, the selecting being based on information associated with a presentation of at least one other audio or video item at another end point device that is also associated with the user.
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Abstract
Among other things, information associated with presentation of video material on a presentation device to a single user is used to select video material to be presented to the user on another presentation device.
91 Citations
34 Claims
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1. A method comprising
selecting an audio or video item to be presented on one occasion by an end point device to a user who is associated with the end point device, the selecting being based on information associated with a presentation of at least one other audio or video item at another end point device that is also associated with the user.
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23. A method comprising
controlling presentation to a user of two video advertisements at two different times and at two different presentation devices used by a single user so that one of the advertisements is reliably presented to the user before the other of the advertisements.
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25. A method comprising
using information associated with presentation of video material on a presentation device to a known user to select video material to be presented to the known user on another presentation device.
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26. A method comprising
storing in a centrally accessible data store information about advertisements that have been presented to users at different presentation devices, and using the stored information to select advertisements to be presented to the users at the different presentation devices.
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27. A method comprising
enabling a single user of more than two devices at which video programs are to be presented to choose, independently for each device, whether or not to permit the device to present advertisements to the user in connection with the video programs.
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28. An apparatus comprising
a data store to contain information about audio or video material presented to users of multiple presentation devices, the information including identifiers of the material presented, indications of times when the material was presented, and identifiers of the users.
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29. An apparatus comprising
a handheld device on which advertisements are to be presented, the handheld device including a store containing information about presentations of advertisements that have been made to a user of the handheld device on other presentation devices.
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30. A method comprising
selecting a media file to be presented on a user device based on a number of times the media file or another media file has been presented on the user device or on other devices of the user.
Specification