System and method of providing targeted advertisements

• US 20070283384A1
• Filed: 05/31/2006
• Published: 12/06/2007
• Est. Priority Date: 05/31/2006
• Status: Abandoned Application

• Current Assignee: Sbc Knowledge Ventures, L.P.
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Haeuser, Anthony A., McCarthy, Mary, Pettit, Scott A., Noll, Roland, Lee, Christopher
• Application Number:
  US11/444,261
• Publication Number:
  US 20070283384A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends
• CPC Class Codes: H04N 7/17345 Control of the passage of the selected programme

Abstract

The present disclosure is directed to a system and method of providing targeted advertisements. In a particular embodiment, the method includes receiving video content of television programming at a set-top box device from a video server of an Internet Protocol Television (IPTV) system. The method also includes receiving video content of a targeted advertisement at the set-top box device from the video server with the video content of the television programming, where an advertisement server of the IPTV system selects the targeted advertisement based on a customer profile associated with an identifier of the set-top box device. The method also includes recognizing an advertisement insertion point in the video content of the television programming. The method also includes inserting the video content of the targeted advertisement into the video content of the television programming at the advertisement insertion point.

Claims

1. A method of providing targeted advertisements, the method comprising:

receiving video content of television programming at a set-top box device from a video server of an Internet Protocol Television (IPTV) system;

receiving video content of a targeted advertisement at the set-top box device from the video server with the video content of the television programming, wherein an advertisement server of the IPTV system selects the targeted advertisement based on a customer profile associated with an identifier of the set-top box device;

recognizing an advertisement insertion point in the video content of the television programming; and

inserting the video content of the targeted advertisement into the video content of the television programming at the advertisement insertion point.

2. The method of claim 1, wherein the set-top box device splices the video content of the targeted advertisement into the video content of the television programming.

3. The method of claim 1, wherein the video content of the targeted advertisement includes data indicating an advertisement insertion point at which the video content of the targeted advertisement is to be inserted into the video content of the television programming.

4. The method of claim 3, wherein the video content of the targeted advertisement is inserted into the video content of the television programming at the indicated advertisement insertion point.

5. The method of claim 1, further comprising:

communicating a request for video content of different television programming to the video server; and

receiving a different targeted advertisement associated with the different television programming, a network of the different television programming, or any combination thereof.

6. A set-top box device, comprising:

a processor and a memory device accessible to the processor;

a buffer to receive video content of television programming from a video server of an Internet Protocol Television (IPTV) system;

an advertisement store to receive video content of a targeted advertisement from the video server with the video content of the television programming, wherein an advertisement server of the IPTV system selects the targeted advertisement based on a customer profile associated with an identifier of the set-top box device; and

wherein the memory device includes an advertisement insertion module executable by the processor to recognize an advertisement insertion point in the video content of the television programming and to insert the video content of the targeted advertisement into the video content of the television programming at the advertisement insertion point.

7. The set-top box device of claim 6, wherein the identifier of the set-top box device includes an Internet Protocol (IP) address.

8. The set-top box device of claim 6, wherein the advertisement insertion module is executable by the processor to insert video content of multiple successive targeted advertisements into the video content of the television programming at the advertisement insertion point.

9. A computer program embedded in a computer-readable medium, the computer program comprising:

instructions to receive video content of television programming from a video server of an Internet Protocol Television (IPTV) system;

instructions to receive video content of a targeted advertisement from the video server with the video content of the television programming, wherein an advertisement server of the IPTV system selects the targeted advertisement based on a customer profile associated with an identifier of the set-top box device; and

instructions to recognize an advertisement insertion point in the video content of the television programming and to insert the video content of the targeted advertisement into the video content of the television programming at the advertisement insertion point.

10. The computer program of claim 9, further comprising instructions to communicate to a data server at an access network of the IPTV system data indicating whether the set-top box device received video content of all of a particular targeted advertisement, none of a particular targeted advertisement, or a portion of a particular targeted advertisement.

11. The computer program of claim 10, wherein the customer profile is at least partially based on whether the set-top box device received video content of all of a particular targeted advertisement, none of a particular targeted advertisement, or a portion of a particular targeted advertisement.

12. A method of providing targeted advertisements, the method comprising:

receiving a customer profile associated with an identifier of a set-top box device at an advertisement server of an Internet Protocol Television (IPTV) system, wherein the customer profile is based at least partially on telephone call history data and indicates a customer preference for at least one product, at least one service, or any combination thereof; and

selecting at least one advertisement in response to a request for at least one advertisement to be sent to the set-top box device, wherein the customer profile at least partially matches an intended target of the at least one selected advertisement.

13. The method of claim 12, further comprising:

storing video content of a plurality of advertisements including video content of the at least one advertisement; and

storing data identifying intended targets of each of the plurality of advertisements.

14. The method of claim 13, further comprising comparing the customer profile with intended target information associated with each of the plurality of advertisements, wherein the intended target information indicates that an advertisement is to be sent to a customer that receives calls from a location, places calls to the location, or any combination thereof.

15. The method of claim 12, wherein the request for the at least one advertisement is received from a video server of the IPTV system.

16. The method of claim 15, further comprising sending video content of the at least one advertisement to the video server, wherein the video content of the at least one advertisement is inserted into video content of television programming sent to the set-top box device.

17. The method of claim 16, further comprising sending the video content of the at least one advertisement to the video server via a splicer.

18. The method of claim 12, further comprising storing the customer profile and identifier at an advertising system data store coupled to the advertisement server.

19. The method of claim 18, further comprising:

requesting a recommendation of an advertisement to be sent to the set-top box device from the advertising system data store, wherein the advertising system data store stores data related to intended targets of a plurality of advertisements;

receiving a recommendation of the at least one selected advertisement from the advertising system data store, wherein the advertising system data store determines that the customer profile at least partially matches the intended target of the at least one selected advertisement; and

wherein the at least one selected advertisement is selected based on the recommendation.

20. A method of providing targeted advertisements, the method comprising:

receiving customer information associated with a set-top box device, wherein the customer information includes telephone call history data;

creating a customer profile based on the customer information;

associating the customer profile with an identifier of the set-top box device; and

sending the customer profile with the identifier to an advertisement server of an Internet Protocol Television (IPTV) system, wherein the advertisement server selects at least one advertisement based on the customer profile and wherein video content the at least one advertisement is included with video content of television programming sent to the set-top box device via an access network of the IPTV system.

21. The method of claim 20, wherein the customer profile is based on customer information that includes television viewing habits, age, gender, other demographic information, Internet viewing habits, other information related to preferences or interests, or any combination thereof.

22. The method of claim 21, wherein the telephone call history data includes locations from which the customer has received calls, locations to which the customer has placed calls, or any combination thereof.

23. The method of claim 20, further comprising:

determining whether the set-top box device received video content of all of the at least one advertisement, none of the at least one advertisement, or a portion of the at least one advertisement; and

updating the customer profile based on whether the set-top box device received video content of all of the at least one advertisement, none of the at least one advertisement, or a portion of the at least one advertisement.

24. A method of providing targeted advertisements, the method comprising:

sending video content of television programming to a set-top box device from a video server of an Internet Protocol Television (IPTV) system;

identifying an advertisement insertion point in the video content of the television programming;

issuing a request to an advertisement server of the IPTV system to receive video content of an advertisement to be sent to the set-top box device, wherein the request includes an identifier of the set-top box device; and

receiving video content of a targeted advertisement from the advertisement server, wherein the advertisement server selects the targeted advertisement based on a customer profile associated with the identifier of the set-top box device, the customer profile including telephone call history data.

25. The method of claim 24, further comprising inserting the video of the targeted advertisement into the requested video content at the advertisement insertion point.

26. The method of claim 24, further comprising multicasting the video of the targeted advertisement to a plurality of set-top box devices, wherein a profile of a customer associated with each of the plurality of set-top box devices at least partially matches one of a plurality of intended targets of the targeted advertisement.

27. A system, comprising:

a video server configured to send video content of television programming to a set-top box device via an access network of an Internet Protocol Television (IPTV) system, wherein the video server includes a processor and a memory device;

wherein the memory device includes instructions executable by the processor to identify an advertisement insertion point in the video content of the television programming and to issue a request to an advertisement server of the IPTV system to receive at least one advertisement to be sent to the set-top box device, the request including an identifier of the set-top box device; and

wherein the memory device includes instructions executable by the processor to insert video content of a targeted advertisement received from the advertisement server into the video content of the television programming, the advertisement server selecting the targeted advertisement based on a profile associated with the identifier of the set-top box device, the profile including telephone call history data.

28. The system of claim 27, wherein the video server is coupled to a multicast device configured to multicasting the video of the targeted advertisement to a plurality of set-top box devices, wherein a profile associated with each of the plurality of set-top box devices at least partially matches intended targets of the targeted advertisement.

29. A computer program embedded in a computer-readable medium, the computer program comprising:

instructions to store video content a plurality of advertisements;

instructions to receive a profile associated with an identifier of a set-top box device of an Internet Protocol Television (IPTV) system, wherein the profile is based at least partially on telephone call history data; and

instructions to select an advertisement from the plurality of advertisements based on the profile, wherein the profile at least partially matches an intended target of the selected advertisement.

30. The computer program of claim 29, further comprising instructions to send video data of the selected advertisement to a video server of the IPTV system.

31. A computer program embedded in a computer-readable medium, the computer program comprising:

instructions to send video content of television programming to a set-top box device via an access network of an Internet Protocol Television (IPTV) system;

instructions to identify an advertisement insertion point in the video content of the television programming and to issue a request to an advertisement server of the IPTV system to receive at least one advertisement to be sent to the set-top box device, the request including an identifier of the set-top box device; and

instructions to insert video content of a targeted advertisement received from the advertisement server into the video content of the television programming, the advertisement server selecting the targeted advertisement based on a profile associated with the identifier of the set-top box device, the profile including telephone call history data.

32. The method of claim 31, wherein the request is issued to the advertisement server in response to a cue tone in the video stream before or coinciding with the advertisement insertion point.