System and method for behaviorally targeting electronic communications
First Claim
1. A method for determining the correlation between information to be distributed to recipients, comprising:
- sending a first electronic communication corresponding to first information to a plurality of recipients, the first electronic communication being configured for being responded thereto;
sending a second electronic communication corresponding to second information to at least substantially all of the plurality of recipients of the first electronic communication, the second electronic communication being configured for being responded thereto;
receiving responses to the first electronic communication and the second electronic communication;
tabulating the received responses to the first electronic communication and the second electronic communication from the plurality of recipients, and non-responses to the first electronic communication and the second electronic communication from the plurality of recipients; and
,determining a correlation value between the first information and the second information, based on the tabulated responses and non-responses.
4 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems for determining the correlation between electronic informational campaigns, for example, two advertising campaigns by a two phase process, based on the behavior of multiple users. In a first phase, probabilities of one campaign, with respect to another campaign, are calculated, and values of expected revenue for each campaign are determined from the probabilities. The campaigns with the greatest expected revenues are then analyzed, to determine the extent of their correlation, in the second phase. In the second phase, the correlation between two campaigns is determined, by determining a correlation value, indicative of the correlation between two campaigns.
44 Citations
35 Claims
-
1. A method for determining the correlation between information to be distributed to recipients, comprising:
-
sending a first electronic communication corresponding to first information to a plurality of recipients, the first electronic communication being configured for being responded thereto; sending a second electronic communication corresponding to second information to at least substantially all of the plurality of recipients of the first electronic communication, the second electronic communication being configured for being responded thereto; receiving responses to the first electronic communication and the second electronic communication; tabulating the received responses to the first electronic communication and the second electronic communication from the plurality of recipients, and non-responses to the first electronic communication and the second electronic communication from the plurality of recipients; and
,determining a correlation value between the first information and the second information, based on the tabulated responses and non-responses. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A method for distributing informational campaigns comprising:
-
sending a plurality of recipients e-mails for a first informational campaign and a second informational campaign, the e-mails subject to responses from users, from a non-responded to status, to an opened status, to an activated status, where the recipient has opened the e-mail and the browser associated with the recipient has been directed to a target web site associated with the opened e-mail; monitoring the e-mails for their status; assigning values to the e-mails for the first informational campaign and the second informational campaign, in accordance with the monitored status of the e-mails; and determining a correlation value between the first informational campaign and the second informational campaign based on values assigned to the e-mails for the first and second informational campaigns. - View Dependent Claims (10, 11, 12, 13, 14)
-
-
15. A method for distributing informational campaigns comprising:
-
providing a plurality of informational campaigns; determining the expected revenue for each campaign; and
,for each campaign having an expected revenue above a predetermined monetary value; designating a first informational campaign and a second informational campaign; sending a plurality of recipients e-mails for a first informational campaign and a second informational campaign, the e-mails subject to responses from users, from a non-responded to status, to an opened status, to an activated status, where the recipient has opened the e-mail and the browser associated with the recipient has been directed to a target web site associated with the opened e-mail; monitoring the e-mails for their status; assigning values to the e-mails for the first informational campaign and the second informational campaign, in accordance with the monitored status of the e-mails; and
,determining a correlation value between the first informational campaign and the second informational campaign based on values assigned to the e-mails for the first and second informational campaigns. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
-
-
24. A system for determining the correlation between informational campaigns, to be sent to recipients, comprising:
-
a first component configured for sending a first electronic communication corresponding to a first informational campaign to a plurality of recipients, the first electronic communication being configured for being responded thereto, and for sending a second electronic communication corresponding to a second informational campaign to at least substantially all of the plurality of recipients of the first electronic communication, the second electronic communication being configured for being responded thereto; a second component for receiving responses to the first electronic communication and the second electronic communication from the first component; a third component for tabulating the received responses to the first electronic communication and the second electronic communication from the plurality of recipients, and non-responses to the first electronic communication and the second electronic communication from the plurality of recipients, from the second component; and
,a fourth component for determining a correlation value between the first informational campaign and the second informational campaign, based on the tabulated responses and non-responses, from the third component. - View Dependent Claims (25, 26, 27, 28, 29)
-
-
30. A computer-usable storage medium having a computer program embodied thereon for causing a suitably programmed system to determine the correlation between two informational campaigns, by performing the following steps when such program is executed on the system:
-
sending a first electronic communication corresponding to a first informational campaign to a plurality of recipients, the first electronic communication being configured for being responded thereto, sending a second electronic communication corresponding to a second informational campaign to at least substantially all of the plurality of recipients of the first electronic communication, the second electronic communication being configured for being responded thereto; receiving responses to the first electronic communication and the second electronic communication; tabulating the received responses to the first electronic communication and the second electronic communication from the plurality of recipients, and non-responses to the first electronic communication and the second electronic communication from the plurality of recipients, and, determining a correlation value between the first informational campaign and the second informational campaign, based on the tabulated responses and non-responses. - View Dependent Claims (31, 32, 33, 34, 35)
-
Specification