SYSTEM FOR PROVIDING FOR A REVENUE GENERATOR TO BID INDIVIDUALLY ON MOBILE SEARCH TRAFFIC ORIGINATING FROM EACH MOBILE CARRIER IN A PLURALITY OF MOBILE CARRIERS

• US 20070288317A1
• Filed: 07/30/2007
• Published: 12/13/2007
• Est. Priority Date: 03/06/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Umezu, Kenta, Brayshaw, Ian, Walker, Sean
• Granted Patent: US 8,494,906 B2
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 2101/668 Internet protocol [IP] address subnets
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system is described for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a plurality of mobile advertisements and a mobile search request. The interface may communicate with a user and a revenue generator. The processor may receive, via the interface, the plurality of bids and the plurality of mobile advertisements from the revenue generator. Each bid and each mobile advertisement may be associated with at least one mobile carrier. The processor may receive from the user, via the interface, a mobile search request. The processor may determine which mobile carrier the mobile search request originated from and the processor may serve the mobile advertisement associated with the determined mobile carrier to the user.

Claims

1. A method for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers, comprising:

providing an interface to a revenue generator, wherein the interface receives, from the revenue generator, a plurality of bids on a keyword and a plurality of mobile advertisements both associated with a plurality of mobile carriers, further wherein each bid and each mobile advertisement are associated with at least one mobile carrier and only apply to the keyword searched for through the associated mobile carrier;

receiving, from the revenue generator, the plurality of bids on the keyword and the plurality of mobile advertisements;

receiving a mobile search request for the keyword from a user on a mobile device;

determining the mobile carrier that the mobile search request originated from; and

serving the mobile advertisement associated with the determined mobile carrier to the user.

2. The method of claim 1 wherein the mobile device comprises a mobile phone.

3. The method of claim 1 wherein each mobile advertisement is formatted for display on a mobile device on the associated mobile carrier.

4. The method of claim 3 wherein the formatting of each mobile advertisement is based a mobile technology supported by the mobile device and the associated mobile carrier.

5. The method of claim 1 wherein receiving a mobile search request for the keyword from a user on a mobile device further comprises receiving the mobile search request via a short messaging services message.

6. The method of claim 5 wherein serving the mobile advertisement associated with the determined mobile carrier further comprises appending the mobile advertisement to a short messaging services message and sending the short messaging service message to the user.

7. The method of claim 1 wherein determining the mobile carrier the mobile search request originated from further comprises determining the mobile carrier the mobile search request originated from based on an originating internet protocol address of the mobile search request.

8. The method of claim 1 wherein the formatting of the mobile advertisements in the plurality of mobile advertisements comprises at least one of WML, XHTML, iMode HTML and cHTML.

9. A method for providing for a revenue generator to place separate bids on search traffic originating from a plurality of search traffic providers, comprising:

identifying a plurality of search traffic providers, wherein each search traffic provider in the plurality of search traffic providers provide a search request for a keyword;

providing an interface to a revenue generator, wherein the interface receives, from the revenue generator, a plurality of bids on the keyword and a plurality of advertisements both associated with the plurality of search traffic providers, further wherein each bid and each advertisement are associated with at least search traffic provider and only apply to the keyword searched for through the search traffic provider;

receiving, from the revenue generator, the plurality of bids on the keyword and the plurality of mobile advertisements;

receiving the search request for the keyword from a user;

determining the search traffic provider the search request originated from; and

serving the advertisement in the plurality of advertisements associated with the determined search traffic provider to the user.

10. The method of claim 9 wherein at least one search traffic provider comprises a mobile carrier.

11. The method of claim 10 wherein the advertisement associated with the mobile carrier comprises a mobile advertisement formatted for display on a mobile device of the mobile carrier.

12. The method of claim 9 wherein at least one search traffic provider comprises a web traffic provider.

13. The method of claim 9 wherein at least one advertisement associated with at least one search traffic provider is formatted differently than at least one other advertisement associated with at least one other search traffic provider.

14. A system for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers, comprising:

a memory to store a plurality of bids, a keyword, a plurality of mobile advertisements and a mobile search request;

an interface operatively connected to the memory to communicate with a user, through a mobile device in communication with a mobile carrier, and a revenue generator; and

a processor operatively connected to the memory and the interface, the processing for running instructions, wherein the processor receives, via the interface, the plurality of bids and the plurality of mobile advertisements from the revenue generator, wherein each bid and each mobile advertisement are associated with at least one mobile carrier and only apply to the keyword searched for through the associated mobile carrier, receives from the user, via the interface, the mobile search request, determines which mobile carrier the mobile search request originated from, and serves the mobile advertisement associated with the determined mobile carrier to the user.

15. The system of claim 14 wherein the mobile device comprises a mobile phone.

16. The system of claim 14 wherein each mobile advertisement is formatted for display on a mobile device on the associated mobile carrier.

17. The system of claim 16 wherein the formatting of each mobile advertisement is based a mobile technology supported by the mobile device and the associated mobile carrier.

18. The system of claim 14 wherein the processor receives the mobile search request for the keyword via a short messaging services message.

19. The system of claim 18 wherein the processor serves appends the mobile advertisement to a short messaging services message and sends the short messaging services message to the user via the interface.

20. The system of claim 14 wherein the processor determines the mobile carrier the mobile search request originated from based on an originating internet protocol address of the mobile search request.