SYSTEM FOR PROVIDING FOR A REVENUE GENERATOR TO BID INDIVIDUALLY ON MOBILE SEARCH TRAFFIC ORIGINATING FROM EACH MOBILE CARRIER IN A PLURALITY OF MOBILE CARRIERS
First Claim
1. A method for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers, comprising:
- providing an interface to a revenue generator, wherein the interface receives, from the revenue generator, a plurality of bids on a keyword and a plurality of mobile advertisements both associated with a plurality of mobile carriers, further wherein each bid and each mobile advertisement are associated with at least one mobile carrier and only apply to the keyword searched for through the associated mobile carrier;
receiving, from the revenue generator, the plurality of bids on the keyword and the plurality of mobile advertisements;
receiving a mobile search request for the keyword from a user on a mobile device;
determining the mobile carrier that the mobile search request originated from; and
serving the mobile advertisement associated with the determined mobile carrier to the user.
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Accused Products
Abstract
A system is described for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a plurality of mobile advertisements and a mobile search request. The interface may communicate with a user and a revenue generator. The processor may receive, via the interface, the plurality of bids and the plurality of mobile advertisements from the revenue generator. Each bid and each mobile advertisement may be associated with at least one mobile carrier. The processor may receive from the user, via the interface, a mobile search request. The processor may determine which mobile carrier the mobile search request originated from and the processor may serve the mobile advertisement associated with the determined mobile carrier to the user.
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Citations
20 Claims
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1. A method for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers, comprising:
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providing an interface to a revenue generator, wherein the interface receives, from the revenue generator, a plurality of bids on a keyword and a plurality of mobile advertisements both associated with a plurality of mobile carriers, further wherein each bid and each mobile advertisement are associated with at least one mobile carrier and only apply to the keyword searched for through the associated mobile carrier;
receiving, from the revenue generator, the plurality of bids on the keyword and the plurality of mobile advertisements;
receiving a mobile search request for the keyword from a user on a mobile device;
determining the mobile carrier that the mobile search request originated from; and
serving the mobile advertisement associated with the determined mobile carrier to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for providing for a revenue generator to place separate bids on search traffic originating from a plurality of search traffic providers, comprising:
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identifying a plurality of search traffic providers, wherein each search traffic provider in the plurality of search traffic providers provide a search request for a keyword;
providing an interface to a revenue generator, wherein the interface receives, from the revenue generator, a plurality of bids on the keyword and a plurality of advertisements both associated with the plurality of search traffic providers, further wherein each bid and each advertisement are associated with at least search traffic provider and only apply to the keyword searched for through the search traffic provider;
receiving, from the revenue generator, the plurality of bids on the keyword and the plurality of mobile advertisements;
receiving the search request for the keyword from a user;
determining the search traffic provider the search request originated from; and
serving the advertisement in the plurality of advertisements associated with the determined search traffic provider to the user. - View Dependent Claims (10, 11, 12, 13)
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14. A system for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers, comprising:
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a memory to store a plurality of bids, a keyword, a plurality of mobile advertisements and a mobile search request;
an interface operatively connected to the memory to communicate with a user, through a mobile device in communication with a mobile carrier, and a revenue generator; and
a processor operatively connected to the memory and the interface, the processing for running instructions, wherein the processor receives, via the interface, the plurality of bids and the plurality of mobile advertisements from the revenue generator, wherein each bid and each mobile advertisement are associated with at least one mobile carrier and only apply to the keyword searched for through the associated mobile carrier, receives from the user, via the interface, the mobile search request, determines which mobile carrier the mobile search request originated from, and serves the mobile advertisement associated with the determined mobile carrier to the user. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification