System and method for keyword extraction and contextual advertisement generation
First Claim
Patent Images
1. A method comprising:
- obtaining information related to user activity on a host site;
using a keyword extraction service to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords; and
using the extracted keywords to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site.
2 Assignments
0 Petitions
Accused Products
Abstract
A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to obtain information related to user activity on a host site and to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords, and a contextual advertiser to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site.
-
Citations
33 Claims
-
1. A method comprising:
-
obtaining information related to user activity on a host site; using a keyword extraction service to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords; and using the extracted keywords to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. An article of manufacture comprising a machine-readable medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:
-
obtain information related to user activity on a host site; use a keyword extraction service to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords; and use the extracted keywords to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
-
-
23. A system comprising:
-
a processor; a memory coupled to the processor to store information related to keywords; a keyword extraction service to obtain information related to user activity on a host site and to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords; and a contextual advertiser to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
-
Specification