ONLINE ADVERTISING VALUATION APPARATUS AND METHOD
First Claim
1. A method comprising:
- providing an online advertisement linked to content;
obtaining a macro-context quantifying the affinity of the content for a plurality of domains corresponding to a semantic space;
obtaining a personalization vector quantifying the affinity of at least one aspect of a user for the plurality of domains;
selecting, by the user, the online advertisement; and
calculating a match value quantifying the similarity between the personalization vector and the macro-context.
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Abstract
A method comprising for determining the value provided to an advertiser through the advertiser'"'"'s online advertisements. The method may begin with providing an online advertisement linked to content. A macro-context may be obtained that quantifies the affinity of the content for a plurality of domains corresponding to a semantic space. A personalization vector may be obtained that quantifies the affinity of at least one aspect of a user for the plurality of domains. The user may then select the online advertisement. A match value may be calculated that quantifies the similarity between the personalization vector and the macro-context. The advertiser may then be charged a monetary amount for the user'"'"'s “click.” The monetary amount may be based, at least in part, on the match value.
144 Citations
20 Claims
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1. A method comprising:
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providing an online advertisement linked to content;
obtaining a macro-context quantifying the affinity of the content for a plurality of domains corresponding to a semantic space;
obtaining a personalization vector quantifying the affinity of at least one aspect of a user for the plurality of domains;
selecting, by the user, the online advertisement; and
calculating a match value quantifying the similarity between the personalization vector and the macro-context. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method comprising:
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providing an online advertisement linked to content;
obtaining a first vector containing numerical values quantifying the affinity of the content for each domain of a plurality of domains corresponding to a semantic space;
obtaining a second vector containing numerical values quantifying the affinity of at least one aspect of a user for each domain of the plurality of domains;
selecting, by the user, the online advertisement; and
calculating a match value quantifying the similarity between the first vector and the second vector. - View Dependent Claims (18, 19)
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20. A method comprising:
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providing an online advertisement linked to content;
obtaining a first vector containing numerical values quantifying the affinity of the content for each domain of a plurality of domains corresponding to a semantic space;
obtaining a second vector containing numerical values quantifying the affinity of at least one aspect of a user for each domain of the plurality of domains;
selecting, by the user, the online advertisement;
calculating a match value quantifying the similarity between the first vector and the second vector;
identifying an advertiser associated with the online advertisement; and
considering the match value in calculating the monetary amount charged the advertiser for the selection of the online advertisement.
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Specification