Prioritized presentation of content

• US 20070288864A1
• Filed: 06/13/2006
• Published: 12/13/2007
• Est. Priority Date: 06/13/2006
• Status: Active Grant

• Current Assignee: Bamtech LLC (The Walt Disney Company)
• Original Assignee: MLB Advanced Media, L.P. (Major League Baseball)
• Inventors: Keereepart, Thaniya, Merryman, Andrew
• Granted Patent: US 7,681,144 B2
• Time in Patent Office: Days
• US Class Current: 715/790
• CPC Class Codes: G06F 16/338 Presentation of query results
• CPC Class Codes: G09G 2370/027 Arrangements and methods specific for the display of internet documents
• CPC Class Codes: G09G 5/14 Display of multiple viewports
• CPC Class Codes: G09G 5/397 Arrangements specially adapted for transferring the contents of two or more bit-mapped memories to the screen simultaneously, e.g. for mixing or overlay G09G5/02 takes precedence

Abstract

A method is provided for determining content to present on a display of a device. The method comprises presenting a first content in a first location in an application window of an application and presenting a second content in a second location in the application window of the application. The method further comprises receiving a user action and determining whether at least a portion of the first content will be obstructed due to the user action. The method further comprises presenting the first content in the second location based on a comparison of a first content priority value assigned to the first content and a second content priority value assigned to the second content in accordance with the determination.

Claims

1. A method of determining content to present on a display of a device, the method comprising:

presenting a first content in a first location in an application window of an application;

presenting a second content in a second location in the application window of the application;

determining whether at least a portion of the first content will be obstructed due to a user action in the application window; and

presenting the first content in the second location based on a comparison of a first content priority value assigned to the first content and a second content priority value assigned to the second content in accordance with the determination.

2. The method of claim 1, wherein presenting the first content in the second location comprises determining that the first content should be moved to the second location if it is determined that the first content will be obstructed.

3. The method of claim 1, further comprising:

assigning the first content priority value to the first content; and

assigning the second content priority value to the second content,

wherein the first content priority value has a higher priority than the second content priority value.

4. The method of claim 1, further comprising receiving the user action.

5. The method of claim 1, further comprising presenting the first content and the second content to a user.

6. The method of claim 1, wherein the first content and the second content are presented through a web page.

7. The method of claim 1, wherein the first content comprises an image on the web page.

8. The method of claim 1, wherein the first content comprises any one of a game, a link, news information, sports information, weather information, navigation information, a tab, scrolling text, a menu, an instruction, a logo, contact information, a mission statement, streaming video, music, a picture, retail product information, a disclaimer, a direction, streaming video, an advertisement, and a search box.

9. The method of claim 1, wherein the application is a network browser.

10. The method of claim 1, wherein the application is any one of a media player, a word processing application, a document viewing application, a gaming application, an editing application, and an electronic mail application.

11. The method of claim 1, wherein the user action comprises opening a second application window.

12. The method of claim 1, wherein the user action comprises selecting a tab.

13. The method of claim 1, wherein the user action comprises activating a drop down menu.

14. The method of claim 1, further comprising:

assigning a first location priority value to the first location;

assigning a second location priority value to the second location; and

determining whether to move the first content from the first location to the second location based on a relationship between the first location priority value and the second location priority value.

15. The method of claim 16, further comprising determining whether to move the first content from the first location to the second location based on a relationship between the first location priority value, the second location priority value, the first content priority value, and the second content priority value.

16. The method of claim 1, further comprising moving the second content to displace a third content.

17. The method of claim 1, wherein moving the first content comprises opening a second version of the first content in the second location in the application window of the application.

18. A computer-readable medium having computer-readable instructions stored thereon, the computer-readable instructions configured to

receive a first content priority value of a first content;

receive a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

receive a user action from an application;

determine whether at least a portion of the first content will be obstructed due to the user action; and

move the first content to displace the second content based on a comparison of the first content priority value and the second content priority value in response to the user action in accordance with the determination.

19. A device for presenting content to a user, the device comprising:

an application, the application comprising computer code configured to receive a first content priority value of a first content;

receive a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

receive a user action from a second application;

determine whether at least a portion of the first content will be obstructed due to the user action; and

move the first content to displace the second content based on a comparison of the first content priority value and the second content priority value in response to the user action and in accordance with the determination;

a memory, wherein the memory is configured to store the application; and

a processor, wherein the processor is coupled to the memory and configured to execute the application.

20. A system for presenting content to a user, the system comprising

a first device, the first device comprising

a first application, the first application comprising computer code configured to receive a first content priority value of a first content;

receive a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

receive a user action from a second application;

determine whether at least a portion of the first content will be obstructed due to the user action; and

move the first content to displace the second content based on a comparison of the first content priority value and the second content priority value in response to the user action and in accordance with the determination;

a first memory, the first memory configured to store the first application; and

a first processor, the first processor coupled to the first memory and configured to execute the first application; and

a second device in communication with the first device via a network, the second

device comprising

the second application, the second application comprising computer code configured to present an application window to a user, wherein the first content and the second content are presented in the application window;

a second memory, the second memory configured to store the second application; and

a second processor, the second processor coupled to the second memory and configured to execute the second application.