Interactive Television Advertising Method
2 Assignments
0 Petitions
Accused Products
Abstract
A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.
60 Citations
65 Claims
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1-16. -16. (canceled)
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17. A method of using a communications device that is disposed at a user location and communicatively coupled to the Internet and to a television having a television display for displaying television programming, comprising:
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receiving a plurality of advertising icons via the Internet and wherein each of the plurality of advertising icons is representative of a company or product;
receiving one or more advertisements associated with the plurality of advertising icons;
displaying the plurality of advertising icons overlaying television programming displayed on the television display and wherein the displayed advertising icon is not integrated with an electronic program guide;
receiving a user input indicating that a displayed advertising icon has been selected;
in response to receiving the user input, displaying an advertisement associated with the selected advertising icon on the television display; and
wherein the associated advertisement displayed is targeted based on information of the user. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method of providing advertisements using a plurality of communications devices disposed at a plurality of user locations and wherein the communications devices are communicatively coupled to a television and to the Internet, comprising:
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transmitting a plurality of advertising icons via the Internet to each of the plurality of communications devices and wherein each of the plurality of advertising icons is representative of a company or product;
transmitting one or more advertisements to each of the plurality of communications devices and wherein each advertising icon has an associated advertisement;
wherein the advertising icons are configured to be displayed overlaying television programming on a display of the television and not integrated with an electronic program guide;
wherein the advertisement associated with each advertising icon is targeted based on information of the user; and
wherein each of the communications devices is configured to receive a user input indicating that a displayed advertising icon has been selected and, in response, to display the associated advertisement on the display of the television. - View Dependent Claims (30, 31, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
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44. A method of using a communications device that is disposed at a user location and communicatively coupled to a television, comprising:
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receiving a plurality of advertising icons and wherein each of the plurality of advertising icons is representative of a company or product;
receiving one or more advertisements and wherein each of the one or more advertisements is associated with at least one of the plurality of advertising icons;
displaying an advertising icon overlaying television programming on a display of the television and wherein the displayed advertising icon is not integrated with an electronic program guide;
wherein the advertisement associated with the displayed advertising icon is targeted based on information of the user;
receiving a user input indicating that the displayed advertising icon has been selected; and
in response to receiving said user input, displaying an advertisement associated with the selected advertising icon on the display of the television. - View Dependent Claims (45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55)
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56. A communication device configured to be communicatively coupled to a television at a user location;
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a user input device operable to receive a user input;
a memory;
a first port configured to communicate via the Internet;
a processor in communication with said memory and said first port and configured to receive communications from said user input device; and
wherein said processor is configured to;
receive an advertising icon and an associated advertisement via said first port and wherein the advertising icon is representative of a company or product;
store said advertising icon in said memory;
display the advertising icon overlaying television programming on a display of the television and wherein the displayed advertising icon is not integrated with an electronic program guide;
receive via the user input device a user selection of the displayed advertising icon, and in response to the user selection, display the advertisement associated with the selected advertising icon on the display of the television. - View Dependent Claims (57, 58, 59, 60, 61, 62, 63, 64, 65)
- comprising;
Specification