Responding to advertisement-adverse content or the like

• US 20070294091A1
• Filed: 05/10/2006
• Published: 12/20/2007
• Est. Priority Date: 05/10/2006
• Status: Abandoned Application

• Current Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Levien, Royce, Jung, Edward, Cohen, Alexander, Tegreene, Clarence, Rinaldo, John, Mangione-Smith, William, Malamud, Mark, Lord, Robert
• Application Number:
  US11/432,762
• Publication Number:
  US 20070294091A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system are described for obtaining a relation between a visual display and an advertisement-adverse-content indication or for indicating a linkage between a local delivery of mobile-device content and a commercial purpose. The method and system may also relate to invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication, circuitry for responding locally to the indicated linkage between the local delivery of mobile-device content and the commercial purpose, or circuitry for signaling whether to transmit a message outside the visible-display zone responsive to the obtained relation between the visible-display zone and the advertisement-adverse-content indication.

Claims

1. A method comprising:

obtaining a relation between a visual display and an advertisement-adverse-content indication; and

invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication.

9. The method of claim 1 in which invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

identifying adversity to a cognitive-symbol-containing advertisement in a zone containing the advertisement; and

removing the advertisement substantially from the zone responsive to the identified adversity to the advertisement in the zone.

10. The method of claim 1 in which invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

taking into account at least a cost effect of an ad including at least the one or more cognitive symbols.

13. The method of claim 1 in which obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

receiving a signal mutually relating one or more images, metadata, and an indication of the visual display; and

determining the relation at least by applying one or more advertisement-adverse-content detection criteria to the metadata.

16. The method of claim 1 in which obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

identifying at least a logo as the advertisement-adverse-content indication.

18. The method of claim 1 in which invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

presenting an ad within the visual display responsive at least to the obtained relation between the visual display and the advertisement-adverse-content indication.

19. The method of claim 1 in which obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

retrieving information using the advertisement-adverse-content indication.

20. The method of claim 1 in which obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

determining the advertisement-adverse-content indication at least partly based on a frequency component of an advertisement-adverse message.

21. The method of claim 1 in which invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

signaling whether to cause the one or more cognitive symbols substantially to vanish from the visual display responsive also to an attribute of one or more individuals.

22. The method of claim 1 in which invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

signaling whether to cause the one or more cognitive symbols substantially to vanish from the visual display responsive also to a prominence indication relating to the advertisement-adverse-content indication.

23. The method of claim 1 in which invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

deciding whether to cause the one or more cognitive symbols substantially to vanish from the visual display responsive also to one or more acoustically detectable phenomena.

24. The method of claim 1 in which invoking circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

deciding locally whether to cause the one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication.

2-8. -8. (canceled)

11-12. -12. (canceled)

14-15. -15. (canceled)

17. (canceled)

25-32. -32. (canceled)

33. A method comprising:

obtaining a relation between a visible-display zone and an advertisement-adverse-content indication; and

invoking circuitry for signaling whether to transmit a message outside the visible-display zone responsive to the obtained relation between the visible-display zone and the advertisement-adverse-content indication.

34. The method of claim 33 in which obtaining a relation between a visible-display zone and an advertisement-adverse-content indication comprises:

relating one or more other content indications to at least a portion of the visible-display zone.

35. The method of claim 33 in which obtaining a relation between a visible-display zone and an advertisement-adverse-content indication comprises:

receiving at least a handle as the advertisement-adverse-content indication; and

associating the visible-display zone with at least the handle as the advertisement-adverse-content indication.

36-37. -37. (canceled)

38. A system comprising:

circuitry for obtaining a relation between a visual display and an advertisement-adverse-content indication; and

circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication.

39. The system of claim 38 in which the circuitry for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

circuitry for determining the advertisement-adverse-content indication at least partly based on a visual component of an advertisement-adverse message.

44. The system of claim 38 in which the circuitry for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

circuitry for determining the advertisement-adverse-content indication at least partly based on a position of an advertisement-adverse message relative to an accessible position.

45. The system of claim 38 in which the circuitry for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

circuitry for determining the advertisement-adverse-content indication at least partly based on an acoustic component of an advertisement-adverse message.

48. The system of claim 38 in which the circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

circuitry for obtaining a message substantially omitting the one or more cognitive symbols.

49. The system of claim 38 in which the circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

circuitry for signaling whether to cause an ad to appear outside the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication.

52. The system of claim 38 in which the circuitry for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

circuitry for indicating at least a commercial entity in the advertisement-adverse-content indication.

54. The system of claim 38 in which the circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

circuitry for recognizing the one or more cognitive symbols at least partly within an advertisement-adverse-content zone of the visual display; and

circuitry for presenting an image at least partly occluding the one or more cognitive symbols recognized at least partly within the advertisement-adverse-content zone of the visual display.

55. The system of claim 38 in which the circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

circuitry for presenting an ad within the visual display responsive at least to the obtained relation between the visual display and the advertisement-adverse-content indication.

56. The system of claim 38 in which the circuitry for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

circuitry for retrieving information using the advertisement-adverse-content indication.

58. The system of claim 38 in which the circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

circuitry for signaling whether to cause the one or more cognitive symbols substantially to vanish from the visual display responsive also to an attribute of one or more individuals.

59. The system of claim 38 in which the circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

circuitry for signaling whether to cause the one or more cognitive symbols substantially to vanish from the visual display responsive also to a prominence indication relating to the advertisement-adverse-content indication.

61. The system of claim 38 in which the circuitry for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

circuitry for deciding locally whether to cause the one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication.

40-43. -43. (canceled)

46-47. -47. (canceled)

50-51. -51. (canceled)

53. (canceled)

57. (canceled)

60. (canceled)

62-69. -69. (canceled)

70. A system comprising:

circuitry for obtaining a relation between a visible-display zone and an advertisement-adverse-content indication; and

circuitry for signaling whether to transmit a message outside the visible-display zone responsive to the obtained relation between the visible-display zone and the advertisement-adverse-content indication.

74. The system of claim 70 in which the circuitry for signaling whether to transmit a message outside the visible-display zone responsive to the obtained relation between the visible-display zone and the advertisement-adverse-content indication comprises:

circuitry for notifying an individual outside the visible-display zone responsive to the obtained relation between the visible-display zone and the advertisement-adverse-content indication.

71-73. -73. (canceled)

75. A system comprising:

means for obtaining a relation between a visual display and an advertisement-adverse-content indication; and

means for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication.

76. The system of claim 75 in which the means for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

means for determining the advertisement-adverse-content indication at least partly based on a visual component of an advertisement-adverse message.

82. The system of claim 75 in which the means for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

means for determining the advertisement-adverse-content indication at least partly based on an acoustic component of an advertisement-adverse message.

83. The system of claim 75 in which the means for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

means for identifying adversity to a cognitive-symbol-containing advertisement in a zone containing the advertisement; and

means for removing the advertisement substantially from the zone responsive to the identified adversity to the advertisement in the zone.

84. The system of claim 75 in which the means for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

means for taking into account at least a cost effect of an ad including at least the one or more cognitive symbols.

85. The system of claim 75 in which the means for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

means for obtaining a message substantially omitting the one or more cognitive symbols.

86. The system of claim 75 in which the means for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

means for signaling whether to cause an ad to appear outside the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication.

87. The system of claim 75 in which the means for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

means for receiving a signal mutually relating one or more images, metadata, and an indication of the visual display; and

means for determining the relation at least by applying one or more advertisement-adverse-content detection criteria to the metadata.

89. The system of claim 75 in which the means for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

means for indicating at least a commercial entity in the advertisement-adverse-content indication.

94. The system of claim 75 in which the means for obtaining a relation between a visual display and an advertisement-adverse-content indication comprises:

means for determining the advertisement-adverse-content indication at least partly based on a frequency component of an advertisement-adverse message.

97. The system of claim 75 in which the means for signaling whether to cause one or more cognitive symbols substantially to vanish from the visual display responsive to the obtained relation between the visual display and the advertisement-adverse-content indication comprises:

means for deciding whether to cause the one or more cognitive symbols substantially to vanish from the visual display responsive also to one or more acoustically detectable phenomena.

77-81. -81. (canceled)

88. (canceled)

90-93. -93. (canceled)

95-96. -96. (canceled)

98-106. -106. (canceled)

107. A system comprising:

means for obtaining a relation between a visible-display zone and an advertisement-adverse-content indication; and

means for signaling whether to transmit a message outside the visible-display zone responsive to the obtained relation between the visible-display zone and the advertisement-adverse-content indication.

108. The system of claim 107 in which the means for obtaining a relation between a visible-display zone and an advertisement-adverse-content indication comprises:

means for relating one or more other content indications to at least a portion of the visible-display zone.

110. The system of claim 107 in which the means for obtaining a relation between a visible-display zone and an advertisement-adverse-content indication comprises:

means for relating the visible-display zone with a facility containing one or more display screens adjacent the visible-display zone.

109. (canceled)

111. (canceled)