Method and system for characterizing audiences, including as venue and system targeted (VAST) ratings
First Claim
1. A method for characterizing media exposure for a media type, comprising the steps of:
- providing a breakdown of exposure venues and media delivery systems for the media type;
for each of a plurality of the exposure venues, acquiring media exposure data for each of a plurality of the media delivery systems; and
providing a media exposure profile for the media type, covering the plurality of exposure venues and the plurality of media delivery systems, in response to aggregating the acquired media exposure data.
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Abstract
A system for characterizing an audience can comprise instruments that monitor representative audience members for media exposure and an engine that deduces information about the audience as a whole. A set of instruments can monitor each representative audience member'"'"'s media exposure. An in-home instrument, such as a set top box or a hand-held remote control, can monitor exposure to in-home television and radio. An in-vehicle instrument can monitor billboard and onboard radio exposure. A manual instrument, such as a diary, can monitor other media exposure. The engine can process exposure data from the instruments for each monitored member to form a comprehensive media exposure profile of venue and system targeted (“VAST”) ratings. The profile can segment exposure according to delivery system, media type, and venue. The engine can extrapolate the data obtained for each monitored member to provide segmented exposure and demographic information about the audience as a whole.
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Citations
44 Claims
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1. A method for characterizing media exposure for a media type, comprising the steps of:
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providing a breakdown of exposure venues and media delivery systems for the media type;
for each of a plurality of the exposure venues, acquiring media exposure data for each of a plurality of the media delivery systems; and
providing a media exposure profile for the media type, covering the plurality of exposure venues and the plurality of media delivery systems, in response to aggregating the acquired media exposure data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for characterizing media exposure, comprising the steps of:
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providing a breakdown of media exposure according to media type, exposure venue, and media delivery system;
acquiring media exposure data for each of a plurality of the media types, a plurality of the exposure venues, and a plurality of the media delivery systems; and
populating the breakdown with the acquired media exposure data. - View Dependent Claims (18, 19, 20)
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21. A method for characterizing media exposure, comprising the steps of:
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segmenting media exposure according to media type, venue, and delivery system;
obtaining media exposure data in response to monitoring media exposure for a plurality of media types, exposure venues, and delivery systems; and
generating a media exposure profile, for the media exposure segments, based on the obtained media exposure data. - View Dependent Claims (22)
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23. A method for profiling media exposure, comprising the steps of:
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providing a system for characterizing media exposure in terms of sectors, wherein respective combinations of media type, media delivery system, and exposure venue distinguish the sectors from one another;
monitoring media exposures for a plurality of media types, a plurality of delivery systems, and a plurality of exposure venues; and
generating a media exposure profile in response to populating a plurality of the sectors with media exposure data according to the monitored media exposures. - View Dependent Claims (24, 25, 26, 27)
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28. A method for characterizing media exposure, comprising the steps of:
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selecting an individual to participate in a media exposure program;
monitoring media exposure of the selected individual to a plurality of media sectors, each comprising a respective media type, a respective delivery system, and a respective venue;
identifying another media sector for which additional media exposure information for the selected individual is desired beyond the monitored media exposure; and
inferring the additional media exposure information for the selected individual. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35)
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36. A method for producing a media exposure profile for an audience, comprising the steps of:
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providing a system for describing media exposure according to a first indicator of media type, a second indicator of delivery technology, and a third indicator of venue;
selecting a plurality of individuals to participate in a media exposure study;
for each individual in the plurality of selected individuals, assigning values to each of the first indicator, the second indicator, and the third indicator in response to monitoring each individual with a plurality of monitoring instruments; and
producing an aggregate profile for the audience according to the assigned values for each individual in the plurality of selected individuals. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44)
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Specification