SYSTEMS AND METHODS FOR PRICE SETTING AND TRIANGULATION

• US 20070294192A1
• Filed: 05/15/2007
• Published: 12/20/2007
• Est. Priority Date: 05/15/2006
• Status: Abandoned Application

• Current Assignee: Vendavo, Inc.
• Original Assignee: Vendavo, Inc.
• Inventors: Tellefsen, Jens
• Application Number:
  US11/748,957
• Publication Number:
  US 20070294192A1
• Time in Patent Office: Days
• US Class Current: 705/400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination

Abstract

The present invention relates to a unified, user driven, business-to-business pricing tool covering all price setting processes. The pricing tool utilizes a multi-dimensional, multi-level workbook which allows the user to select and edit chosen parameters at any level or dimension. The pricing tool allows edited parameters to be set at a high level and inherited throughout the workbook. Optimization and analytical tools may then be used throughout the workbook whereby the edited parameters are incorporated into the optimization and analysis. A price triangulation module is included whereby preferred business segmentation and selected business pricing goals and constraints may be incorporated into the optimization at any said level or dimension.

Claims

1. A method for determining an optimal set of prices or price changes in an integrated price management system, said method comprising:

defining pricing goals and constraints;

selecting a business segment from a group of defined business dimensions; and

generating optimized prices or price changes for said selected business segment.

2. The method of claim 1 further comprising:

generating an aggregate elasticity for said selected business segment; and

generating a demand model using said aggregate elasticity.

3. The method of claim 2 wherein said defined business segments include multiple simultaneous segments.

4. A method of incorporating pricing data into an integrated price management system, said method comprising:

displaying historical price realization data;

displaying price realization goals and constraints;

adjusting price realization goals; and

displaying current price realization data.

5. The method of claim 4 further comprising:

displaying product attribute adjustments;

calculating a list price based on said adjustments; and

displaying the effect of said adjustments on said list price.

6. The method of claim 5 further comprising:

setting volume break information;

displaying historical transactions at each said tier;

calculating a number designating an amount of transactions at each tier; and

graphically displaying the number of transactions at each tier.

7. The method of claim 6 further comprising:

selecting a business segment from a group of defined business dimensions;

displaying price sensitivity data for said business segment;

adjusting said price sensitivity data based on business knowledge; and

generating optimized price changes for said selected business segment.

8. The method of claim 7 further comprising:

displaying historical pricing data for said segment;

displaying selected pricing constraints for said segment;

displaying optimized pricing data for said segment;

displaying competitive pricing data for said segment;

displaying target, approval and floor prices for said segment; and

displaying a deal envelope defined by pricing data.

9. A method of incorporating pricing data into an integrated price management system, said method comprising:

providing a multi-level workspace;

providing a multi-dimensional selector at each level of said workspace;

inputting pricing data parameters;

inputting pricing goals and constraints;

adjusting at least one selected parameter at least one said level and one said dimension of said workspace; and

computing the effect of said at least one adjusted parameter at all levels and dimensions of said workspace.

10. The method of claim 9, further comprising:

generating at least one optimized parameter whereby said optimization comprises;

providing preferred business segmentation;

providing preferred business goals and constraints; and

generating said at least one optimized parameter given said segmentation, goals and constraints.

11. The method of claim 10, further comprising:

displaying historical price realization data;

displaying price realization goals;

adjusting price realization goals; and

displaying current price realization data.

12. The method of claim 11 further comprising:

displaying product attribute adjustments;

calculating a list price based on said adjustments; and

displaying the effect of said adjustments on said list price.

13. The method of claim 12 further comprising:

displaying tiered volume break information;

displaying historical transactions at each said tier;

calculating a number designating an amount of transactions at each tier; and

graphically displaying the number of transactions at each tier.

14. The method of claim 13 further comprising:

selecting a business segment from a group of defined business dimensions;

displaying price sensitivity data for said business segment;

adjusting said price sensitivity data based on business knowledge; and

generating optimized price changes for said selected business segment.

15. The method of claim 14 further comprising:

displaying historical pricing data for said segment;

displaying selected pricing constraints for said segment;

displaying optimized pricing data for said segment;

displaying competitive pricing data for said segment;

displaying target, approval and floor prices for said segment; and

displaying a deal envelope defined by pricing data.