SYSTEMS AND METHODS FOR CONSUMER-GENERATED MEDIA REPUTATION MANAGEMENT
First Claim
1. A method for reputation management comprising:
- collecting consumer generated media content using a plurality of robots to parse website code into XML encoded text;
presenting an interactive graphical user interface to a user contain consumer generated media content; and
replying to the consumer generated media in the graphical user interface, wherein when submitted, a robot, programmed to interact with the predefined consumer generated media website as a user, posts the response.
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Accused Products
Abstract
TruCast is a method for management, by way of gathering, storing, analyzing, tracking, sorting, determining the relevance of, visualizing, and responding to all available consumer generated media. Some examples of consumer generated media include web logs or “blogs”, mobile phone blogs or “mo-blogs”, forums, electronic discussion messages, Usenet, message boards, BBS emulating services, product review and discussion web sites, online retail sites that support customer comments, social networks, media repositories, and digital libraries. Any web hosted system for the persistent public storage of human commentary is a potential target for this method. The system is comprised of a coordinated software and hardware system designed to perform management, collection, storage, analysis, workflow, visualization, and response tasks upon this media. This system permits a unified interface to manage, target, and accelerate interactions within this space, facilitating public relations, marketing, advertising, consumer outreach, political debate, and other modes of directed discourse.
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Citations
20 Claims
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1. A method for reputation management comprising:
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collecting consumer generated media content using a plurality of robots to parse website code into XML encoded text;
presenting an interactive graphical user interface to a user contain consumer generated media content; and
replying to the consumer generated media in the graphical user interface, wherein when submitted, a robot, programmed to interact with the predefined consumer generated media website as a user, posts the response. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for responding to a site having consumer generated media comprising:
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configuring a software robot to interact with at least one field on a site;
providing the software robot with predefined authentication protocols;
responding to at least one collected consumer generated media post in a user interface; and
posting the response, using the robot to login into the site and post the response. - View Dependent Claims (13, 14, 15)
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16. A system for searching a plurality of data products, the system comprising:
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a database configured to store at least one collected consumer generated media post;
a display; and
a processor in data communication with the display and with the database, the processor comprising;
a first component configured to collect consumer generated media content using a plurality of robots to parse website code into XML encoded text;
a second component configured to present an interactive graphical user interface to a user contain consumer generated media content; and
a third component configured to reply to the consumer generated media in the graphical user interface, wherein when submitted, a robot, programmed to interact with the predefined consumer generated media website as a user, posts the response;
wherein the components are located on at least one of a stand alone computer or a plurality of computers coupled to a network. - View Dependent Claims (17, 18, 19, 20)
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Specification