Promotional placement in media works

• US 20070294720A1
• Filed: 05/25/2007
• Published: 12/20/2007
• Est. Priority Date: 07/01/2005
• Status: Abandoned Application

• Current Assignee: Searete LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Mangione-Smith, William, Malamud, Mark, Lord, Robert, Levien, Royce, Jung, Edward, Cohen, Alexander, Tegreene, Clarence, Rinaldo, John
• Application Number:
  US11/807,353
• Publication Number:
  US 20070294720A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: G11B 27/28 by using information signals recorded by the same method as the main recording G11B27/22 takes precedence
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/234 Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2343 involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements video transcoding H04N19/40; media packet handling at the source H04L65/762
• CPC Class Codes: H04N 21/234345 the reformatting operation being performed only on part of the stream, e.g. a region of the image or a time segment
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/2347 involving video stream encryption
• CPC Class Codes: H04N 21/25 Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies maintenance or administration in data networks H04L41/00
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/44 Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4402 involving reformatting operations of video signals for household redistribution, storage or real-time display details of conversion of video standards at pixel level H04N7/01; video transcoding H04N19/40; adapting incoming signals to the display format of the display terminal G09G5/005; media handling at the source in data packet switching networks H04L65/764
• CPC Class Codes: H04N 21/440245 the reformatting operation being performed only on part of the stream, e.g. a region of the image or a time segment
• CPC Class Codes: H04N 21/4408 involving video stream encryption, e.g. re-encrypting a decrypted video stream for redistribution in a home network
• CPC Class Codes: H04N 21/4627 Rights management associated to the content security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/47205 for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/8355 : involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 21/8402 : involving a version number, e.g. version number of EPG data arrangements for version control in computers G06F8/71
• CPC Class Codes: H04N 7/1675 : Providing digital key or authorisation information for generation or regeneration of the scrambling sequence pseudo-random number generators in general G06F7/58

Abstract

A classification method and system for possible content alteration of a media work may include criteria regarding content that is feasible for alteration. Such criteria may be maintained in records that are accessible to an interested party. Some embodiments may include a record of primary authorization rights applicable to a possible content alteration. A further embodiment feature may include a record of secondary authorization rights applicable to substitute altered content incorporated in a derivative version. Various techniques may be used to incorporate substitute altered content in a derivative version of the media work in accordance with applicable substitution guidelines.

Claims

1. A content substitution method for media works comprising:

identifying a constituent portion of a composite media work, wherein the constituent portion is capable of incorporating a content alteration of one or more alterable component elements; and

providing accessibility to applicable alteration guidelines regarding a proposed derivative version of the composite media work having substitute content to publicize or promote a topic related to a real-world venture.

2. The method of claim 1 further comprising:

establishing an arrangement for something of value to be provided by or on behalf of the real-world venture as consideration for incorporation of the substitute content in the proposed derivative version.

3. The method of claim 1 further comprising:

obtaining substitute content that is suitable for incorporation as an integral component of the proposed derivative version.

4. The method of claim 3 further comprising:

obtaining substitute content to publicize or promote a topic that includes a product or service or activity associated with the real-world venture.

5. The method of claim 3 further comprising:

obtaining substitute content to publicize or promote a topic that includes a product or service or activity selected by or on behalf of the real-world venture.

6. The method of claim 3 further comprising:

obtaining substitute content to publicize or promote a topic that includes a product or service or activity of the real-world venture.

7. The method of claim 1 wherein said identifying a constituent portion includes:

identifying a constituent portion capable of incorporating one or more of the following types of content alteration;

addition, deletion, modification, and replacement.

8. The method of claim 1 further comprising:

providing one or more of the following type of approval techniques for obtaining compliance with the applicable alteration guidelines;

programmed, pre-authorization, delegated agent, derivative version review, substitute content review, alteration review, summary characterization, substitute content rating, and aggregate content rating.

9. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria applicable to substitute content for one or more of the following type of proposed derivative versions;

original, derived, archived, stored, master, edited, combined, mixed, merged, integrated, dubbed, captioned, subtitled, expurgated, uncut, preview, pre-release, final, special edition, animated, freeze frame, sequential still, translated, targeted, restricted access, promotional, sponsored, subsidized, contracted release, and specified purpose.

10. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria applicable to substitute content for one or more of the following type of media formats for the proposed derivative version;

analog, digital, VHS, CD, VCD, SVCD, DVD, HD, HD DVD, Blu-ray, MPEG, MP3, reformatted, data compression, and streaming format.

11. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria applicable to substitute content for one or more of the following type of distribution channels for the proposed derivative version;

fund-raising, non-profit, theater, airplane viewing, Internet, network, television, cable, satellite, wireless, broadcast, narrowcast, download, pay-per-view, rental, lease, sale, domestic distribution, foreign distribution, exclusive distribution, non-exclusive distribution, shared, streamed, concurrent, foreign language, infomercial, live, real-time, delayed, and on-demand.

12. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria regarding addition or deletion or modification or replacement of one or more of the following type of alterable component elements;

brand, trademark, service mark, copyrighted work, name, company name, identity, symbol, commercial symbol, icon, logotype, trade logo, trade dress, packaging, label, emblem, insignia, acronym, abbreviation, certification, slogan, jingle, animation, animated character, copyrighted item, and personage.

13. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria applicable to one or more of the following type of substitute content associated with a real-world person or a real-world entity;

livery, color scheme, dress, fabric, jewelry, pattern, design, sculpture, artistic work, musical work, composition, publication, document, event, exhibit, performance, person, animal, mascot, character, and avatar.

14. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria applicable to one or more of the following type of substitute content associated with a real-world person or a real-world entity;

product, service, invention, accessory, vehicle, place, address, location, store, building, school, university, hospital, church, club, group, organization, and business.

15. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria for an alterable component element previously associated with a real-world entity having one or more of the following characteristics;

lost, dissolved, bankrupt, insolvent, defunct, non-operative, disqualified, in default of obligation, status change, defective right, relinquished right, faulty claim, non-renewal of prerogative, and expired authorization.

16. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria based on a relevant communication from a real-world entity or a real-world person associated with an alterable component element.

17. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria applicable to one or more of the following type of substitute content associated with a real-world person;

name, face, personal characteristics, identity, residence, title, achievement, rank, medal, badge, award, identification features, biometric attribute, photographic image, voice recording, accent, dialect, recognizable personality trait, gesture, demeanor, mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry, piercing, avatar, setting, item possession, and property ownership.

18. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria for content alteration of an alterable component element previously associated with a real-world person, in the event the real-world person has died or retired or otherwise changed status.

19. The method of claim 1 wherein said identifying a constituent portion includes:

identifying a constituent portion having one or more of the following type of alterable component elements;

frame, scene, setting, building, house, office, store, room, vehicle, car, boat, train, plane, street, town, and country.

20. The method of claim 1 wherein said identifying a constituent portion includes:

identifying a constituent portion having one or more of the following type of alterable component elements;

landscape, vegetation, packaging, labeling, arrangement, item display, items depicted, signage, informational sign, directional sign, seasonal setting, temporal setting, light intensity, directional lighting, shadow, character statement, and compass orientation.

21. The method of claim 1 wherein providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria applicable to substitute content for one or more of the following type of proposed derivative versions;

demographic distribution, geographic distribution, specific distribution channel, targeted audience, recipient group, destination device, and restricted time period.

22. The method of claim 1 wherein said identifying a constituent portion includes:

identifying a constituent portion having one or more of the following type of alterable component elements;

textual, verbal, visual, image, audio, musical, live action, reenactment, simulation, and animation.

23. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria regarding one or more of the following type of substitute content;

related set of designated aspects, related set of designated components, identical objects, same object in different scenes, and same object in different settings.

24. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to one or more of the following type of content alteration criteria;

automatic, contingent, negotiable, tentative, recommended, required, and compensation.

25. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to content alteration criteria regarding one or more of the following type of pre-approved alteration parameters;

substitute component element, substitute designated aspect, substitution process, alternate media format, and alternate distribution channel.

26. The method of claim 1 wherein said identifying a constituent portion includes:

identifying a constituent portion having one or more of following type of alterable component elements;

plot, story, animation, text, narration, dialog, color, actor, character, clothing, product, sound, music, musical lyrics, product, object, item, title, and credits.

27. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to applicable alteration guidelines via a hyperlink incorporated in a derivative version of the composite media work.

28. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to applicable alteration guidelines via a hyperlink incorporated in a website associated with a derivative version of the composite media work.

29. The method of claim 1 wherein said providing accessibility to applicable alteration guidelines includes:

providing accessibility to applicable alteration guidelines via one or more of the following;

website, email request, database, telephonic request, postal mail request, stored message, publication, and announcement.

30. The method of claim 1 further comprising:

maintaining a record of primary authorization rights applicable to original content of the composite media work.

31. The method of claim 30 further comprising:

providing accessibility to the record of primary authorization rights.

32. The method of claim 1 further comprising:

maintaining a record of secondary authorization rights applicable to substitute content incorporated in the derivative version.

33. The method of claim 32 further comprising:

providing accessibility to the record of secondary authorization rights.

34. A system for media content alteration, comprising:

a composite media work that includes a constituent portion having one or more alterable component elements;

a data record of applicable alteration guidelines regarding a proposed derivative version capable of incorporating substitute content to publicize or promote a topic related to a real-world venture, and

a listing that identifies such substitute content suitable for incorporation in the constituent portion of composite media work.

35. The system of claim 34 further comprising:

computerized apparatus operably coupled to the data record and to the listing; and

an access interface to the computerized apparatus.

36. The system of claim 35 further comprising:

a management module operably coupled to the computerized apparatus to coordinate compliance with the applicable alteration guidelines.

37. The system of claim 34 comprising:

a further listing of the one or more alterable component elements.

38. The system of claim 34 comprising:

another listing of one or more of the following type of possible content alterations;

related set of designated aspects, related set of alterable components, identical objects, same object in different scenes, and same object in different settings.

39. The system of claim 34 wherein the data record further includes:

informational data regarding one or more of the following type of possible content alterations;

textual, verbal, visual, image, audio, musical, live action, reenactment, simulation, and animation.

40. The system of claim 34 wherein the data record further includes:

informational data regarding one or more of the following type of limitation applicable to the proposed derivative version;

alteration limitation, media format limitation, and distribution limitation.

41. The system of claim 34 wherein the data record further includes:

informational data regarding primary authorization rights applicable to initial content of the composite media work.

42. The system of claim 34 wherein the data record further includes:

informational data regarding secondary authorization rights applicable to substitute content suitable for incorporation in the proposed derivative version.

43. A computer program product comprising signal-bearing media having encoded instructions for executing the following process:

providing accessibility to content alteration criteria applicable to one or more component elements or designated aspects included in a constituent portion of a composite media work;

identifying an alterable component element or designated aspect feasible for alteration; and

facilitating access to such content alteration criteria to determine compliance regarding a proposed derivative version incorporating substitute content to publicize or promote a topic related to a real-world venture.

44. The computer program product of claim 43 further comprising:

signal-bearing storage media with encoded instructions to execute the process.

45. The computer program product of claim 43 further comprising:

signal-bearing communication media with encoded instructions to execute the process.

46. The computer program product of claim 43, wherein said process feature providing accessibility to content alteration criteria includes:

providing accessibility to content alteration criteria that identifies one or more of the following type of targeted categories for the proposed derivative version;

geographic distribution, distribution channel, audience, recipient group, targeted device, time period, and demographic distribution.

47. The computer program product of claim 43, wherein said process feature providing accessibility to content alteration criteria includes:

providing accessibility to content alteration criteria that identifies one or more of the following type of limitations for the proposed derivative version;

distribution, media format, pre-approved alteration parameter, objectionable alteration, restricted alteration, and forbidden alteration.

48. The computer program product of claim 43, wherein said process feature providing accessibility to content alteration criteria includes:

providing accessibility to content alteration criteria for a group set of related component elements or designated aspects capable of alteration.

49. The computer program product of claim 43, wherein said process further includes:

maintaining a record of content alteration criteria regarding addition or deletion or modification or replacement of an alterable component element or designated aspect associated with a real-world entity.

50. The computer program product of claim 43, wherein said process further includes:

maintaining a record of content alteration criteria regarding addition or deletion or modification or replacement of an alterable component element or designated aspect associated with a real-world person.

51. The computer program product of claim 43, wherein said process further includes:

maintaining a record of content alteration criteria applicable to one or more of the following type of possible content alteration;

textual, verbal, visual, image, audio, musical, live action, reenactment, simulation, and animation.

52. The computer program product of claim 43, wherein said process further includes:

maintaining a record of content alteration criteria applicable to one or more of the following type of possible content alteration;

music, setting, hero, heroine, villain, clothing, vehicle, company, animals, food, product, brand, and dialogue.

53. The computer program product of claim 43, wherein said process further includes:

maintaining a record of content alteration criteria applicable to possible content alteration of one or more of the following;

related set of designated aspects, related set of alterable components, identical objects, same object in different scenes, and same object in different settings.

54. The computer program of claim 43, wherein said identifying an alterable component element or designated aspect feasible for alteration includes:

identifying the following categories of alterable content incorporated in the composite media work;

brand, trademark, service mark, copyrighted work, name, company name, identity, symbol, commercial symbol, icon, logotype, trade logo, trade dress, packaging, label, emblem, insignia, acronym, abbreviation, certification, slogan, jingle, animation, animated character, copyrighted item, and personage.

55. The computer program of claim 43, wherein said identifying an alterable component element or designated aspect feasible for alteration includes:

identifying the following type of alterable content associated with a real-world entity;

livery, color scheme, dress, fabric, jewelry, pattern, design, sculpture, artistic work, musical work, composition, publication, document, event, exhibit, performance, person, animal, mascot, character, and avatar.

56. The computer program of claim 43, wherein said providing a classification method includes:

identifying the following type of alterable content associated with a real-world entity;

product, service, invention, accessory, vehicle, place, address, location, store, building, school, university, hospital, church, club, group, organization, and business.

57. The computer program of claim 43, wherein said process feature identifying an alterable component element or designated aspect feasible for alteration includes:

identifying the following type of alterable content associated with a real-world person;

name, face, personal characteristics, identity, residence, title, achievement, rank, medal, badge, award, identification features, biometric attribute, photographic image, voice recording, accent, dialect, recognizable personality trait, gesture, demeanor, mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry, piercing, avatar, setting, item possession, and property ownership.

58. The computer program of claim 43, wherein said process further includes:

providing accessibility to content alteration criteria via one or more of the following;

website, email request, database, telephonic request, postal mail request, stored message, publication, and announcement.