System and method of providing supplemental video content related to targeted advertisements in a video stream

• US 20070294721A1
• Filed: 06/20/2006
• Published: 12/20/2007
• Est. Priority Date: 06/20/2006
• Status: Abandoned Application

• Current Assignee: Sbc Knowledge Ventures, L.P.
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Haeuser, Anthony A., McCarthy, Mary, Pettit, Scott A., Lee, Christopher, Noll, Roland, White, Scott
• Application Number:
  US11/471,429
• Publication Number:
  US 20070294721A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8355 involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method is provided that includes transmitting a video stream to a set-top box. The video stream may include a targeted advertisement with a user selectable indicator to identify supplemental video content related to the targeted advertisement based on a subscriber profile associated with the set-top box. The method further includes receiving a request from the set-top box based on the user selectable indicator and transmitting the supplemental video content to a memory of the set-top box independently from the video stream and without interrupting display of the video stream.

Claims

1. A method comprising:

transmitting a video stream to a set-top box, the video stream including a targeted advertisement including a user selectable indicator to identify supplemental video content related to the targeted advertisement based on a subscriber profile associated with the set-top box;

receiving a request from the set-top box based on the user selectable indicator; and

transmitting the supplemental video content to a memory of the set-top box independently from the video stream and without interrupting display of the video stream.

2. The method of claim 1, further comprising:

storing a list element related to the supplemental video content in a digital video recording (DVR) list associated with the set-top box in a memory of a server for later retrieval in response to receiving the request.

3. The method of claim 1, wherein transmitting the supplemental video content comprises transmitting the supplemental video content to the set-top box after transmitting the video stream.

4. The method of claim 1, further comprising:

selecting the targeted advertisement from a plurality of advertisements based on the subscriber profile, where the targeted advertisement includes a target profile that at least partially matches the subscriber profile.

5. The method of claim 1, further comprising:

storing a record of each request associated with the set-top box in a log file.

6. The method of claim 5, further comprising:

modifying the subscriber profile associated with the set-top box according to data stored in the log file.

7. The method of claim 5, further comprising:

receiving an indication from the set-top box each time the supplemental video content is viewed; and

storing the indication in the log file, wherein the indication is associated with the record of the associated request.

8. The method of claim 1, wherein the subscriber profile comprises demographic data and customer usage data associated with the set-top box.

9. The method of claim 1, wherein the subscriber profile comprises customer account information and customer preference data.

10. A system comprising:

selection logic to select a targeted advertisement including a user selectable indicator based on a subscriber profile associated with a set-top box, the user selectable indicator to identify supplemental video content related to the targeted advertisement;

insertion logic to insert the targeted advertisement into a video stream at pre-determined advertising insertion points; and

a transmission interface to transmit the video stream with the targeted advertisement to the set-top box, the transmission interface responsive to a network to receive a selection related to the user selectable indicator and to transmit the supplemental video content to a memory of the set-top box independently of the video stream and without interrupting display of the video stream.

11. The system of claim 10, further comprising:

a memory to store a log related to transmission of the supplemental video content.

12. The system of claim 10, further comprising:

logic to adjust the subscriber profile associated with the set-top box according to the selection.

13. The system of claim 10, wherein the subscriber profile comprises subscriber usage data associated with the set-top box, the subscriber usage data including viewing habits, visited web sites, and demographic data.

14. The system of claim 10, wherein the subscriber profile comprises subscriber account information including a location associated with the subscriber account.

15. The system of claim 10, further comprising

a second memory to store an identifier associated with the supplemental video content in a digital video recorder (DVR) memory of the system.

16. A method comprising:

receiving a video stream including a targeted advertisement having a user selectable indicator at a set-top box device from a network, the user selectable indicator to identify supplemental video content related to the targeted advertisement;

providing the video stream to a display device;

receiving an input related to the user selectable indicator at the set-top box; and

retrieving and storing the supplemental video content in a memory of the set-top box without interrupting the video stream to the display device.

17. The method of claim 16, further comprising:

adding a list element related to the supplemental video content to a list menu including one or more list elements, wherein each list element of the one or more list elements is associated with a particular video stream stored in the memory.

18. The method of claim 17, further comprising:

transmitting the list menu to the display device;

receiving a user selection of the list element at the set-top box;

retrieving the supplemental video content associated with the list element from the memory in response to receiving the user selection; and

transmitting the supplemental video content to the display device.

19. The method of claim 16, further comprising:

receiving, at a later time, a user input to display the supplemental video;

retrieving the supplemental video from the memory in response to receiving the user input; and

providing the supplemental video to the display device.

20. A set-top box comprising:

an interface to receive a video stream including an advertisement having a user selectable indicator, the user selectable indicator to identify supplemental video content related to the advertisement;

an output to provide the video stream to a display device;

an input to receive user selections;

a memory; and

logic responsive to the input to identify a user selection related to the user selectable indicator, to generate a request to a network via the interface in response to identification of the user selection, and to retrieve and store the supplemental video content in the memory without interrupting the video stream to the display device.

21. The set-top box of claim 20, wherein the logic generates a list menu for user selection of the supplemental video content after the supplemental video content is stored.

22. The set-top box of claim 20, wherein the logic is to identify a user selection to access the supplemental video content stored in the memory and to initiate retrieval and display of the supplemental video content from the memory.

23. The set-top box of claim 20, wherein the advertisement comprises a targeted advertisement that is targeted according to a subscriber profile.

24. The set-top box of claim 20, wherein the logic organizes the list menu by date, wherein each list element is stored within the list menu according to a date on which the request associated with the list element is generated.