MESSAGE-TO-WAP LINK FOR CONTENT AND ADVERTISING

• US 20070294725A1
• Filed: 06/05/2007
• Published: 12/20/2007
• Est. Priority Date: 06/05/2006
• Status: Abandoned Application

• Current Assignee: Askmenow
• Original Assignee: Askmenow
• Inventors: Smith, Daniel, Kostiuk, Walter, Cohen, Grant
• Application Number:
  US11/758,434
• Publication Number:
  US 20070294725A1
• Time in Patent Office: Days
• US Class Current: 725/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for enhancing advertising revenue in a mobile communications environment includes a mobile communications device having a display screen and a wireless Internet enabled interface configured to facilitate the display of graphics on the display screen, and a natural language search service configured to receive a query from a user via the mobile device in natural language with service returning the direct answer and not links. In response to a user query from a mobile device the search service returns an appropriate response to the user via the mobile device. The response integrates an answer to the user'"'"'s query with relevant advertisements in a single or same display image. The advertisements can include graphic and/or multimedia information; the presentation of such graphic information to the user, together with the unique targeting of ads to answers on the display screen, supports high CPM (cost per thousand views) as desired by advertisers sponsoring the advertisement.

Claims

1. A system for enhancing advertising revenue in a communications environment, the system comprising:

A user operated communications device;

a search service configured to receive a query in natural language from the communication device;

the search service using natural language to provide a specific answer or response to the query from the user via the communication device; and

the specific answer or response including an answer to the user query integrated with one or more relevant advertisement(s) specifically related to the natural language query.

2. The system according to claim 1, wherein the advertisement includes graphic information.

3. The system according to claim 2, wherein presentation of the graphic information to the user facilitates user interest and supports a high CPM (cost per thousand views).

4. The system according to claim 1, wherein the communication device includes devices using SMS, voice, Internet, wireless Internet, IP or mobile email.

5. The system according to claim 1, wherein the answer provided to the user is paired with one or more advertisements that is relevant to the answer so as to increase user interest.

6. The system according to claim 5, wherein the pairing of the one or more advertisements with the answer is based on the specific content of the user query.

7. The system according to claim 5, wherein the increased user interest is directly related to the higher CPM (cost per thousand views) paid by the advertisers sponsoring the advertisement.

8. The system according to claim 1, wherein the one or more advertisements includes a logo corresponding to the advertiser.

9. The system according to claim 1, wherein the one or more advertisements is integrated with the answer based on keywords contained in the query.

10. The system according to claim 1, wherein the one or more advertisements is integrated with the answer based on one or more categories associated with the query.

11. The system according to claim 1, wherein the one or more advertisements is integrated with the answer based on user information from the query.

12. The system according to claim 1, wherein the one or more advertisements is multimedia based.

13. The system according to claim 1, wherein the multimedia includes video or audio sequences or clips.

14. The system according to claim 1, wherein one or more advertisements from more than one advertising sponsor is paired with the answer.

18. The system according to claim 1, wherein the answer provided to the user is paired with one or more advertisements that is relevant to the answer to increase user interest.

15. A system for enhancing advertising revenue in a mobile communications environment, the system comprising:

a mobile communications device having a display screen and wireless internet access via wireless application protocol (WAP) or other wireless internet enabled interface configured to facilitate the display of graphics on the display screen;

a search service configured to receive a natural language (NLP) or keyword query from a user via the mobile device;

in response to the user query, the search service providing a response to the user on the mobile device, the response integrating an answer to the user query with relevant one or more advertisements in a single display image, said one or more advertisements including graphic or multimedia information; and

wherein the presentation of the graphic and/or multimedia information to the user supports a high CPM (cost per thousand views) paid by advertisers sponsoring the advertisement.

16. The system according to claim 15, wherein presentation of the graphic information to the user facilitates user interest and supports a high CPM (cost per thousand views).

17. The system according to claim 16, wherein the mobile device submits the query by SMS, IVR/VR, or mobile email.

19. The system according to claim 15, wherein the one or more advertisements includes a logo corresponding to the advertiser.

20. A method for enhancing advertising revenue in a mobile communications environment, the method comprising:

providing a search service configured to receive a natural language (NLP) or keyword query from a user, the user transmitting the query via a mobile communication device having a display screen and wireless internet access via wireless application protocol (WAP) or other wireless internet enabled interface configured to facilitate the display of graphics on the display screen;

the search service providing the answer to the query;

integrating the answer to the user query with relevant one or more advertisements, the advertisements including graphics and/or multimedia; and

transmitting the integrated answer and advertisement to the user for output on the user'"'"'s communication device.