System and method for real-time bidding for Internet advertising space

• US 20070299682A1
• Filed: 02/15/2007
• Published: 12/27/2007
• Est. Priority Date: 01/22/1997
• Status: Abandoned Application

• Current Assignee: David Roth, Dylan Salisbury
• Original Assignee: David Roth, Dylan Salisbury
• Inventors: Roth, David, Salisbury, Dylan
• Application Number:
  US11/675,429
• Publication Number:
  US 20070299682A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method implemented in a computer system for determining an advertisement in response to an advertising opportunity, wherein the advertising opportunity is an opportunity to place the advertisement on a web page subsequent to a request for the web page by a browser. The computer system receives an indication of the advertising opportunity, and in response to receiving the indication, the computer system determines one or more bids, wherein each bid is associated with an advertisement; selects a bid from among the one or more bids; and places the advertisement associated with the selected bid on the web page.

Claims

1. A method implemented in a computer system for determining an advertisement in response to an advertising opportunity, wherein the advertising opportunity is an opportunity to place the advertisement on a web page subsequent to a request for the web page by a browser, the computerized method comprising:

receiving in the computer system an indication of the advertising opportunity; and

in response to receiving the indication;

determining in the computer system one or more bids, each bid being associated with an advertisement;

selecting in the computer system a bid from among the one or more bids; and

placing the advertisement associated with the selected bid on the web page.