Method for advertising in video games played on internet enabled platforms
First Claim
1. A method for managing advertising content delivery in a gaming environment, comprising:
- providing a first software package for a specific release version of a video game for a particular first platform, the first software package including computer readable code for being executed on the particular first platform;
embedding a first game identifier within the computer readable code of the first software package;
providing a second software package for a specific release version of a video game for a particular second platform, the second software package including computer readable code for being executed on the particular second platform; and
,embedding a second game identifier within the computer readable code of the second software package, the second game identifier different than the first game identifier.
3 Assignments
0 Petitions
Accused Products
Abstract
A method for managing advertising content delivery in a gaming environment, includes a step of providing a first software package for a specific release version of a video game for a particular first platform. The first software package including computer readable code for being executed on the particular first platform. A first game identifier is embedded within the computer readable code of the first software package. Furthermore, a second software package is provided for a specific release version of a video game for a particular second platform, the second software package including computer readable code for being executed on the particular second platform. A second game identifier is embedded within the computer readable code of the second software package, the second game identifier different than the first game identifier.
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Citations
44 Claims
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1. A method for managing advertising content delivery in a gaming environment, comprising:
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providing a first software package for a specific release version of a video game for a particular first platform, the first software package including computer readable code for being executed on the particular first platform; embedding a first game identifier within the computer readable code of the first software package; providing a second software package for a specific release version of a video game for a particular second platform, the second software package including computer readable code for being executed on the particular second platform; and
,embedding a second game identifier within the computer readable code of the second software package, the second game identifier different than the first game identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A method for managing advertising content delivery in a gaming environment, comprising:
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providing a plurality of software packages for a specific release version of a video game for a particular single platform, each software package including computer readable code for being executed on the particular single platform; embedding a first game identifier within the computer readable code of each software package of the plurality of software packages; and
,embedding a second game identifier within the computer readable code of each software package of the plurality of software packages. - View Dependent Claims (23, 24, 25, 26)
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27. A method for managing advertising content delivery in a gaming environment, comprising:
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associating a first advertising spot of an advertising enabled video game with a first game identifier of the advertising enabled video game; associating a second advertising spot of the advertising enabled video game with a second game identifier of the advertising enabled video game; receiving from the advertising enabled video game at least a communication including the first game identifier and the second game identifier; and
,in response to the at least a communication including the first game identifier and the second game identifier, providing separately data relating to advertising content for being displayed using the first advertising spot of the advertising enabled video game and other data relating to advertising content for being displayed using the second advertising spot of the advertising enabled video game.
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28. A method for managing advertising content delivery in a gaming environment, comprising:
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providing a server in communication with a communications network; receiving at the server via the communications network, a first communication including a first game identifier associated with a particular software package for a specific release version of a video game for a particular single platform that is also in communication with the communications network; receiving at the server via the communications network, a second communication including a second game identifier associated with the particular software package; based on the first game identifier, selecting first data relating to advertising content for being displayed using an advertising spot of the video game; and
,based on the second game identifier, selecting second data relating to advertising within the video game. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A method for managing advertising content delivery in a gaming environment, comprising:
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providing a server in communication with a communications network; receiving at the server via the communications network, a first communication including a first game identifier associated with a first software package for an advertising enabled video game; receiving at the server via the communications network, a second communication including a second game identifier associated with a second software package for the advertising enabled video game; based on the first game identifier, selecting first data relating to advertising content for being displayed during execution of the first software package of the advertising enabled video game; and
,based on the second game identifier, selecting second data relating to advertising content for being displayed during execution of the second software package of the advertising enabled video game. - View Dependent Claims (42, 43)
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44. A method for managing advertising content delivery in a gaming environment, comprising:
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providing a first software package for a specific release version of a first video game title for a particular single platform, the first software package including computer readable code for being executed on the particular single platform; embedding a first game identifier and a second game identifier within the computer readable code of the first software package; providing a second software package for a specific release version of a second video game title for a particular single platform, the second software package including computer readable code for being executed on the particular single platform; and
,embedding the first game identifier and a third game identifier within the computer readable code of the second software package, the first game identifier different than both the second game identifier and the third game identifier.
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Specification