Interactive Electronic Commerce and Message Interchange System
First Claim
1. An electronic commerce system facilitating interactive message exchange, comprising a message database storing at least one messages in association with one or more message codes;
- an application server operative to receive a message code, retrieve from the message database one or more messages associated with the message code;
an interface server operative to interact with a remote device to receive a message code, wherein the message code was embodied as a graphical representation in an image presented on a display device, and wherein at least a portion of the image including the graphical representation was captured by the remote device, provide the message code to the application server for retrieval of at least one message, transmit the at least one message to the remote device.
0 Assignments
0 Petitions
Accused Products
Abstract
Methods, apparatuses and systems enabling an interactive electronic commerce system enabling the targeted exchange of messages with interested users presented with message codes in conventional media, such as television, radio, and printed publications. The present invention allows for the targeted dissemination of information, such as advertising, promotions, sales announcements, coupons, and the like. The present invention, in one embodiment, provides an end-to-end ecommerce solution that transforms the cell phone/PDA (Personal Digital Assistant) into a Universal Digital Assistant which can receive data including advertising, promotions, sales announcement information based on message identifiers encoded into advertising and content from and including the analog and digital TV, TV set-top box, Internet, wireless, radio, satellite and print media. In one embodiment, the present invention enables an interactive electronic coupon system that facilitates the collection and redemption of electronic coupons.
-
Citations
23 Claims
-
1. An electronic commerce system facilitating interactive message exchange, comprising
a message database storing at least one messages in association with one or more message codes; -
an application server operative to receive a message code, retrieve from the message database one or more messages associated with the message code;
an interface server operative to interact with a remote device to receive a message code, wherein the message code was embodied as a graphical representation in an image presented on a display device, and wherein at least a portion of the image including the graphical representation was captured by the remote device, provide the message code to the application server for retrieval of at least one message, transmit the at least one message to the remote device. - View Dependent Claims (2, 3, 4, 8, 9, 10, 11, 12)
-
-
5-7. -7. (canceled)
-
13. A method of using a wireless device to receive product information, comprising
capturing a graphical representation of a message code appearing on a display device, transmitting the message code to a remote system, receiving, from the remote system, a coupon message corresponding to the message code, providing the coupon message to a point-of-sale terminal.
-
17. An interactive electronic coupon system, comprising
a coupon message database storing at least one coupon message in association with one or more message codes; - wherein the at least one coupon message comprises a digital image of a coupon bar code,
an application server operative to receive a message code, retrieve from the message database one or more coupon messages associated with the message code;
an interface server operative to interact with a remote device over a computer network to receive a message code, wherein the message code was embodied as a graphical representation in an image presented on a display device, and wherein at least a portion of the image including the graphical representation was captured by the remote device, provide the message code to the application server for retrieval of at least one message, transmit one or more coupon messages corresponding to the message code to the remote device. - View Dependent Claims (18, 19, 20, 21, 22, 23)
- wherein the at least one coupon message comprises a digital image of a coupon bar code,
Specification