Formatting a user network site based on user preferences and format performance data

• US 20070300152A1
• Filed: 11/29/2005
• Published: 12/27/2007
• Est. Priority Date: 11/29/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Baugher, Alexandra
• Granted Patent: US 7,603,619 B2
• Time in Patent Office: Days
• US Class Current: 715/210
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0258 Registration

Abstract

A system and method for formatting an electronic document. Format preference information related to the format of a user network site associated with a user is received. Document format criteria based on the format preference information and format performance information is automatically determined. An electronic document associated with the user network site is output according to the document format criteria.

Claims

20-1. The method of claim 1, further comprising:

receiving from an entity a request for content associated with the user network site;

selecting one or more electronic documents based on a relevance to at least one of the request and concepts associated with the user network site; and

causing the one or more electronic documents to be output to the entity according to the document format criteria.

30. A system for formatting an electronic document, comprising:

an input device that receives format preference information related to the format of a user network site associated with a user;

a format determination processor that automatically determines document format criteria based on the format preference information; and

a server that causes an electronic document associated with the user network site to be output according to the document format criteria.

31. A method for formatting an electronic document, comprising:

determining format performance information related to the format of a user network site associated with a user;

automatically determining document format criteria based on the format performance information; and

outputting an electronic document associated with the user network site according to the document format criteria.

32. The method of claim 31, wherein the format performance information comprises information based on performances of one or more documents output according to a plurality of different output formats.

33. A system for formatting an electronic document, comprising:

an determination module that determines format performance information related to the format of a user network site associated with a user;

a format determination processor that automatically determines document format criteria based on the format performance information; and

a server that causes an electronic document associated with the user network site to be output according to the document format criteria.

34. The system of claim 33, wherein the format performance information comprises information based on performances of one or more documents output according to a plurality of different output formats

35. A method for formatting an electronic document, comprising:

receiving format preference information related to the format of a website from a user during setup of the website, the format preference information comprising information about at least one of the size, layout, shape, color, and timing of display of at least one object to be output via the website;

automatically determining advertisement format criteria for the website based on the format preference information and format performance information, wherein the format performance information comprises information about the performance of a plurality of advertisements having a plurality of different formats;

receiving from an entity a request for content associated with the website;

selecting one or more advertisements based on a relevance to a concept associated with the website and a rank based on a bid; and

causing the one or more advertisements to be output via the website according to the advertisement format criteria.