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Manipulating A Data Source Using A Graphical User Interface

  • US 20070300172A1
  • Filed: 09/04/2007
  • Published: 12/27/2007
  • Est. Priority Date: 04/18/2002
  • Status: Active Grant
First Claim
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1. A computer-implemented method for selecting a target audience for a marketing campaign using a graphical user interface, the method comprising:

  • creating an initial audience profile in a window on a display represented by a graphical representation; and

    updating the initial audience profile by receiving user input representing dragging a data attribute near the graphical representation of the initial audience profile, picking an action area from one or more action areas that are presented when the data attribute is dragged near the graphical representation, and dropping the data attribute in the picked action area.

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