INTERACTIVE MUSIC AND VIDEO DELIVERY METHOD AND SYSTEM

• US 20070300264A1
• Filed: 10/23/2006
• Published: 12/27/2007
• Est. Priority Date: 06/21/2006
• Status: Abandoned Application

• Current Assignee: Turner Media Group
• Original Assignee: Turner Media Group
• Inventors: Turner, Gary
• Application Number:
  US11/552,047
• Publication Number:
  US 20070300264A1
• Time in Patent Office: Days
• US Class Current: 725/60
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/2187 Live feed
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/8113 comprising music, e.g. song in MP3 format
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Methods and apparatuses for providing enhanced advertising media are described herein. In particular, interactive music and music videos can be provided to a viewer of a television (TV) upon the request of the viewer. Additionally, the viewer can choose which music and/or music videos he/she would like to view at a particular time as well as order such music and/or music videos.

Claims

1. A method of providing an interactive music program, comprising:

receiving notification that a first trigger associated with a first music content has been actuated;

receiving notification that a second trigger associated with a first image content has been actuated;

retrieving the first music content and the first image content;

combining the first music content and the first image content into a single program; and

causing the single program to be displayed to a viewer of a display apparatus.

2. The method of claim 1, further comprising:

providing a menu of music content via the display apparatus, wherein the menu of music content comprises a plurality of music choices each having a trigger associated therewith; and

allowing the viewer to select the first music content from the plurality of music choices.

3. The method of claim 2, wherein the plurality of music choices comprises at least one of a number of songs, a member of types of music, and a number of music channels.

4. The method of claim 1, further comprising:

providing a menu of image content via the display apparatus, wherein the menu of image content comprises a plurality of image choices each having a trigger associated therewith;

allowing the viewer to select the first image content from the plurality of image choices.

5. The method of claim 4, wherein the plurality of music choices comprises at least one of a set of recorded images, a set of computer rendered images, and a live broadcast.

6. The method of claim 5, wherein the at least one of a set of recorded images, a set of computer rendered images, and a live broadcast are uploaded by a user from an external device.

7. The method of claim 1, wherein retrieving the first music content and the first image content comprises:

determining whether the first music content and the first image content are stored in a local memory;

performing one of the following substeps;

(i) in the event that the first music content and the first image content are stored in a local memory, determining an address of the first music content and the first image content in the local memory and delivering the first music content and the first image content from the determined memory address; and

(ii) in the event that at least one of the first music content and the first image content are not stored in the local memory, requesting the at least one of the first music content and the first image content that is not stored in the local memory to be delivered from an external source.

8. The method of claim 1, wherein the display apparatus comprises a television.

9. The method of claim 1, further comprising:

receiving notification that a trigger associated with a request to purchase the first music content has been selected;

downloading the first music content onto a local memory associated with the display apparatus from an external source; and

storing the first music content on the local memory.

10. The method of claim 9, wherein the first music content is downloaded during Vertical Blanking Intervals (VBIs) of a broadcast.

11. The method of claim 9, further comprising:

uploading the first music content from the local memory to an external device; and

removing the first music content from the local memory.

12. The method of claim 9, wherein the local memory comprises a hard disk drive associated with a digital video recorder (DVR).

13. The method of claim 1, further comprising:

receiving notification that a third trigger has been actuated that identifies that the first music content is to be replaced by a second music content;

retrieving the second music content;

replacing the first music content with the second music content;

combining the second music content with the first image content into a new single program; and

causing the new single program to be displayed to a viewer of the display apparatus.

14. The method of claim 1, further comprising:

receiving notification that a third trigger has been actuated that identifies that the first image content is to be replaced by a second image content;

retrieving the second image content;

replacing the first image content with the second image content;

combining the second image content with the first music content into a new single program; and

causing the new single program to be displayed to a viewer of the display apparatus.

15. The method of claim 1, further comprising:

displaying the first image content on a first portion of the display apparatus; and

displaying a second content on a second portion of the display apparatus, wherein the second content comprises an interactive medium.

16. The method of claim 15, wherein the second content comprises at least one of a short form advertisement, a long form advertisement, a broadcast, a static advertisement page, and a personalized advertisement.

17. The method of claim 1, wherein displaying comprises at least one of visually displaying and audibly displaying the single program to a viewer.

18. A computer readable medium comprising processor executable instructions for performing the method of claim 1.

19. An enhanced television system for delivering interactive music content to a viewer, comprising:

a receiver adapted to receive music content and image content from an external source;

a first trigger associated with a first music content, wherein the first trigger provides the viewer an option to choose the first music content;

a second trigger associated with a first image content, wherein the second trigger provides the viewer an option to choose the first image content;

a processor for combining the first music content with the first image content to produce a single program; and

a display apparatus operable to present the single program to the viewer.

20. The system of claim 19, further comprising a memory for storing the received music content and image content prior to display of such content.

21. The system of claim 20, wherein the memory comprises a hard disk drive.

22. The system of claim 20, further comprising a device interface operable to connect an external device to the memory such that at least one of music content and image content stored on the memory can be transferred to the external device.

23. The system of claim 22, wherein the device interface comprises a common control interface including at least one of a Universal Serial Bus (USB) port, a serial port, and a parallel port.

24. The system of claim 19, wherein the processor is further operable to provide a menu of music content to the display apparatus for display to a viewer of the display apparatus, wherein the menu of music content comprises a plurality of music choices each having a trigger associated therewith.

25. The system of claim 24, wherein the plurality of music choices comprises at least one of a member of songs, a number of types of music, and a number of music channels.

26. The system of claim 19, wherein the processor is further operable to provide a menu of image content to the display apparatus for display to a viewer of the display apparatus, wherein the menu of image content comprises a plurality of image choices each having a trigger associated therewith.

27. The system of claim 26, wherein the plurality of music choices comprises at least one of a set of recorded images, a set of computer rendered images, and a live broadcast.

28. The system of claim 19, wherein the display apparatus comprises a television.

29. The system of claim 19, wherein the first trigger comprises at least one of a Universal Resource Locator (URL) that provides an address from which interactive content may be downloaded and an attachment of interactive content.

30. The system of claim 19, wherein the second trigger comprises at least one of a Universal Resource Locator (URL) that provides an address from which interactive content may be downloaded and an attachment of interactive content.

31. The system of claim 30, wherein the address comprises a memory address.

32. A method for providing an interactive music program via a television, comprising:

receiving a live broadcast comprising at least a first music content;

providing a viewer of the television an option to purchase the first music content;

receiving a request from the viewer to purchase the first music content;

requesting that a copy of the first music content be transmitted along with the broadcast to a memory associated with the television;

receiving the copy of the first music content at the memory; and

storing the first music content on the memory.

33. The method of claim 32, wherein the live broadcast comprises a music channel.

34. The method of claim 32, further comprising:

providing a connection between the memory and an external device;

causing the first music content to be transferred from the memory to the external device; and

after the first music content has been transferred to the external device, erasing the first music content from the memory.

35. The method of claim 32, wherein the copy of the first music content is transmitted during a Vertical Blanking Interval (VBI) of the broadcast.

36. The method of claim 32, wherein broadcast further comprises a first image content that is displayed along with first music content.