INTERACTIVE METHOD OF ADVERTISING

• US 20070300280A1
• Filed: 06/21/2006
• Published: 12/27/2007
• Est. Priority Date: 06/21/2006
• Status: Abandoned Application

• Current Assignee: Turner Media Group
• Original Assignee: Turner Media Group
• Inventors: Turner, Gary, McGary, Douglas E.
• Application Number:
  US11/425,652
• Publication Number:
  US 20070300280A1
• Time in Patent Office: Days
• US Class Current: 725/135
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/2187 Live feed
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/8113 comprising music, e.g. song in MP3 format
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Methods and apparatuses for providing enhanced advertising media are described herein. In particular, interactive advertisements may be presented to a user through a display apparatus like a television. The user may be able to navigate the interactive media by selecting triggers and/or utilizing a navigation bar while continuing to view the live broadcast that is being shown to him/her.

Claims

1. A method of administering interactive media to a user, comprising:

presenting a first trigger to the user, wherein the first trigger is associated with a first content;

receiving a request to view the first content by actuation of the first trigger;

causing the first content to be presented to the user;

presenting a second trigger to the user within the first content, wherein the second trigger is associated with a second content;

receiving a request to view the second content by actuation of the second trigger; and

causing the second content to be presented to the user at substantially the same time as the first content.

2. The method of claim 1, further comprising:

presenting a third trigger to the user within at least one of the first and second displayed content, wherein the third trigger is associated with a third content;

receiving a request to view the third content; and

performing at least one of the following;

(i) replacing the first content with the third content;

(ii) replacing the second content with the third content; and

(iii) causing the third content to be present to the user at substantially the same time as the first and second content.

3. The method of claim 1, wherein the first content comprises a short form advertisement and wherein the second content comprises a long form advertisement.

4. The method of claim 1, wherein at least one of the first and second content comprise at least one of a short form advertisement, a long form advertisement, a broadcast, a static advertisement page, and a personalized advertisement.

5. The method of claim 1, further comprising:

receiving user information;

determining a type of content that may be of interest to the user based on the received user information; and

incorporating the type of content into at least one of the first and second displayed content.

6. The method of claim 1, wherein the first content is displayed on a first portion of a display apparatus and wherein the second content is displayed on a second portion of the display apparatus.

7. The method of claim 6, wherein the first portion is about a quarter of the total size of the display apparatus and wherein the second portion is about three-quarters of the total size of the display apparatus.

8. The method of claim 6, wherein the first portion at least partially overlaps the second portion.

9. The method of claim 1, wherein the first trigger is presented to the user in response to receiving a broadcast related to a type of content, and wherein the first content comprises the related type of content.

10. The method of claim 9, wherein the second content also comprises the related type of content.

11. The method of claim 1, wherein the first and second content are presented to the user via at least one of a television, personal digital assistant, computer, and cellular phone.

12. The method of claim 1, further comprising:

counting the number of times the first trigger is actuated; and

sending the count of the number of times the first trigger has been actuated to an entity associated with at least one of the first trigger and first content.

13. A system for administering interactive media to a user, comprising:

a receiver operable to receive broadcast signals;

a first trigger associated with a first content, wherein the first content further comprises a second trigger associated with a second content; and

a display apparatus operable to display a user-perceptible form of the first and second content at substantially the same time in response to the receiver receiving a request from the user to view the first and second content, whereby the request is received by actuation of the first and second triggers.

14. The system of claim 13, wherein the display apparatus is further operable to present a third trigger to the user within at least one of the first and second displayed content, wherein the third trigger is associated with a third content, and wherein the receiver if further operable to receive a request to view the third content and cause at least one of the following to occur:

(i) replace the first content with the third content;

(ii) replace the second content with the third content; and

(iii) cause the third content to be presented to the user at substantially the same time as the first and second content.

15. The system of claim 13, wherein the first content comprises a short form advertisement and wherein the second content comprises a long form advertisement.

16. The system of claim 13, wherein at least one of the first and second content comprise at least one of a short form advertisement, a long form advertisement, a broadcast, a static advertisement page, and a personalized advertisement.

17. The system of claim 13, wherein the receiver is further operable to receive user information, determine a type of content that may be of interest to the user based on the received user information, and incorporate the type of content into at least one of the first and second displayed content.

18. The system of claim 13, wherein the first content is displayed on a first portion of a display apparatus and wherein the second content is displayed on a second portion of the display apparatus.

19. The system of claim 18, wherein the first portion is about a quarter of the total size of the display apparatus and wherein the second portion is about three-quarters of the total size of the display apparatus.

20. The system of claim 18, wherein the first portion at least partially overlaps the second portion.

21. The system of claim 13, wherein the first trigger is presented to the user in response to receiving a broadcast related to a type of content, and wherein the first content comprises the related type of content.

22. The system of claim 21, wherein the second content also comprises the related type of content.

23. The system of claim 13, wherein the first and second content are presented to the user via at least one of a television, personal digital assistant, computer, and cellular phone.

24. The system of claim 13, wherein the receiver is further operable to count the number of times that at least one of the first trigger and second trigger has been actuated, and convey that count to an enterprise associated with at least one of the first content, first trigger, second content, and second trigger.

25. A system for administering interactive media to a user, comprising:

a first trigger means associated with a first content;

a second trigger means associated with a second content; and

a display means operable to display the first content and the second trigger means upon actuation of the first trigger means, and further display the second content along with the first content upon actuation of the second trigger means.

26. The system of claim 25, wherein the first content comprises a short form advertisement and wherein the second content comprises a long form advertisement.

27. The system of claim 25, wherein at least one of the first and second content comprise at least one of a short form advertisement, a long form advertisement, a broadcast, a static advertisement page, and a personalized advertisement.

28. The system of claim 25, wherein the receiver is further operable to receive user information, determine a type of content that may be of interest to the user based on the received user information, and incorporate the type of content into at least one of the first and second displayed content.

29. The system of claim 25, wherein the display means is partitioned into at least two portions, wherein the display means if further operable to display the first content on a first portion and the second content on a second portion.

30. The system of claim 29, wherein the first portion is about a quarter of the total size of the display means and wherein the second portion is about three-quarters of the total size of the display means.

31. The system of claim 29, wherein the first portion at least partially overlaps the second portion.

32. The system of claim 25, wherein the first trigger means is presented to the user in response to receiving a broadcast related to a type of content, and wherein the first content comprises the related type of content.

33. The system of claim 32, wherein the second content also comprises the related type of content.

34. The system of claim 25, wherein the display means comprises at least one of a television, personal digital assistant, computer, and cellular phone.

35. The system of claim 25, further comprising a means for counting the number of times at least one of the first and second trigger means has been actuated, wherein the means for counting is further operable to convey the count to an enterprise associated with at least one of the first trigger means, first content, second trigger means, and second content.