TARGETED ADVERTISING IN BRICK-AND-MORTAR ESTABLISHMENTS
First Claim
1. A computer-implemented system that facilitates presentation of targeted advertisements to an individual, comprising:
- a sensor component of a retail establishment that collects sensor information associated with an individual proximate to a presentation system;
a customer component that analyzes the sensor information and generates a profile about the individual; and
an advertisement component that facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile.
2 Assignments
0 Petitions
Accused Products
Abstract
Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.
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Citations
20 Claims
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1. A computer-implemented system that facilitates presentation of targeted advertisements to an individual, comprising:
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a sensor component of a retail establishment that collects sensor information associated with an individual proximate to a presentation system; a customer component that analyzes the sensor information and generates a profile about the individual; and an advertisement component that facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method of advertising content to customers of a retail establishment, comprising:
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collecting sensor information about a shopping entity of the retail establishment; processing the sensor information to derive entity characteristics, which processing includes, in part, making inferences about the sensor information to arrive at the entity characteristics; generating an entity profile for the entity based on the entity characteristics; selecting one or more advertisements for presentation to the entity based on the entity profile; and displaying the one or more advertisements to the entity via a display when the entity is proximate the display. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer-executable system, comprising:
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computer-implemented means for collecting sensor information about a shopping customer of a brick-and-mortar establishment; computer-implemented means for processing the sensor information to derive customer characteristics, which processing includes, in part, making inferences about the sensor information to arrive at the customer characteristics; computer-implemented means for generating a customer profile based on the customer characteristics; computer-implemented means for selecting an advertisement based on the customer profile; and computer-implemented means for presenting the advertisement to the customer via a multimedia system when the customer is in perception range of the advertisement as output by the multimedia system.
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Specification